IESE (España)
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Renault, S.A.
Lebeault X.; Joachimsthaler, Erich A.Case M-1011-EMarketingIn a time period of ten years, Renault S.A. transformed from a loss-making, government-run social welfare agency to a profit-oriented company with a line of top-selling automobiles and a reputation for advertising savy, and customer responsiveness. From being the largest European automobile manufacturer, the company dropped to sixth place ten years ago. Today, it is back in third place and growing in the automobile industry's difficult trading ti...Starting at €8.20
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Utilícese en caso de crisis
Rerup, Claus; González Herrero, Alfonso; Pin Arboledas, José Ramón; Schwartz, Mark S.; Cragg, Wesley; Hoffman, W. MichaelDossier DOS-15Business Ethics and Corporate Social Responsibility, Leadership and People Management, Marketing, StrategyAunque planifiquemos, nadie está a salvo de las crisis. Hay que prepararse para gestionarlas antes, durante y después.Starting at €15.00
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Lifesaving Tools for Crisis Management
Rerup, Claus; González Herrero, Alfonso; Pin Arboledas, José Ramón; Schwartz, Mark S.; Cragg, Wesley; Hoffman, W. MichaelDossier DOS-15-EBusiness Ethics and Corporate Social Responsibility, Leadership and People Management, Marketing, StrategyWhen a crisis flares up, nobody is safe. This dossier will help you to manage crises better – before, during and after.Starting at €15.00