IESE (España)
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Castañer, S.A.
Gallo, Miguel Ángel; Nueno, José Luis; Segarra, José AntonioCase M-677-EMarketingStarting at €8.20
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Raising Capital for Ofertia
Johnson, RobCase E-178-EEntrepreneurship, Finance, MarketingThis case describes the start-up and financings of Ofertia, a digital marketing specialist based in Barcelona. The company capitalized on a very new digital marketing approach to build the business in Spain and then begin expansion in Latin America.Starting at €8.20