IESE (España)
- Teaching Note
Findasense (A and B) - Teaching Note: Scaling Up Meaningful CX
Collection: IESE (España)Ref.: ET-59-EPublished: Jun 19, 2023Format: PDFPages: 8Language: English - Case
Glovo 2.0: Pivoting to a new Business Model
Collection: IESE (España)Ref.: SM-1684-EPublished: Sep 16, 2019Format: PDFPages: 17Language: English - Technical Note
Supply and demand in the media market
Collection: IESE (España)Ref.: MN-316-EPublished: Dec 1, 1997Format: PDFPages: 16Language: English - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Findasense (B): A New Path for Scaling Up
Collection: IESE (España)Ref.: E-238-EPublished: Jun 19, 2023Format: PDFPages: 4Language: English - Case
Glovo 1.0: Launching a New Business Model in the Ultra-Competitive Last-Mile Delivery Landscape
Collection: IESE (España)Ref.: SM-1683-EPublished: Sep 1, 2019Format: PDFPages: 14Language: English - Technical Note
People-Meters: Monitoring and Measuring TV Audiences
Collection: IESE (España)Ref.: MN-314-EPublished: Dec 1, 1997Format: PDFPages: 17Language: English - Technical Note
Television advertising effectiveness: active and passive zapping
Collection: IESE (España)Ref.: MN-315-EPublished: Dec 1, 1997Format: PDFPages: 8Language: English - Case
Findasense (A): Scaling Up Meaningful CX
Collection: IESE (España)Ref.: E-227-EPublished: Jun 8, 2022Format: PDFPages: 20Language: English