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Brands and Brand Communication (Portuguese Version, Brazil)
Pratt K.; Oliver Conti, XavierTechnical Note MN-344-PBMarketingWhat is a brand -describing and defining brands. Developing brands and understanding brand-customer relationships. Understanding customer choice from the perspective of brand personalities.Starting at €8.20
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Apple Stores: A profound change in model (Portuguese Version, Brazil)
Oliver Conti, XavierExercise ME-4-PBMarketingWhen Apple decided to open its own stores it went from being a cult brand to becoming an object of desire and a shopping experience. Its stores offer something no one had ever offered before: support at all levels. The training courses and Genius Bar are free services that mean the stores are always full and now sell more per square meter than any other store in the world.Starting at €8.20