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Protect Your Brand: Join the Retail Fight Club
Haydn SimpsonArticle IVEY-9B15TD03-EMarketingProduct counterfeiters hurt more than just corporate bottom lines. They put millions of jobs at risk, not to mention threaten the health and well-being of consumers. And the problem is getting worse. By the end of 2015, the International Chamber of Commerce estimates that the value of counterfeit products will reach US$1.7 trillion, about two per cent of global economic output. In the past, retailers mainly had to deal with the problem of brand t...Starting at €8.20
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Understanding the Arab Consumer
Mahajan, VijayArticle HBS-R1305L-EMarketingA growing middle class in the Arab world yearns for progress and modernity, but has no interest in abandoning its religious traditions. Companies that gloss over the interplay between culture and religion ignore a critical factor for success in the region.Starting at €8.20