Default Category
-
Protect Your Brand: Join the Retail Fight Club
Haydn SimpsonArticle IVEY-9B15TD03-EMarketingProduct counterfeiters hurt more than just corporate bottom lines. They put millions of jobs at risk, not to mention threaten the health and well-being of consumers. And the problem is getting worse. By the end of 2015, the International Chamber of Commerce estimates that the value of counterfeit products will reach US$1.7 trillion, about two per cent of global economic output. In the past, retailers mainly had to deal with the problem of brand t...Starting at €8.20
-
We Can't Recall Logos We See Every Day
Castel, Alan; Beard, AlisonArticle HBS-F1506B-EMarketingThough the Apple logo is ubiquitous, 99 out of 100 people can't draw it from memory. The reason? Our brains don't burden us with information we don't think we'll need.Starting at €8.20