HBSP (USA)
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DuPont Kevlar: Commercializing a Miracle Fiber (Spanish Version)
Christensen, Clayton M.; McDonald, RoryCase HBS-608S24Service and Operations ManagementDescribe los esfuerzos de Dupont para construir mercados comerciales por su fibra milagro, Kevlar. Inicialmente, se trató de crear un mercado para cuerdas de neumáticos de Kevlar, principalmente debido a que su negocio para cuerdas de neumáticos existentes languidecía. Este mercado nunca se desarrolló, incluso después de Dupont pasó varios cientos de millones de dólares. Un reescrito versión de un caso anterior.Starting at €8.20
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Boeing 787: Manufacturing a Dream
McDonald, Rory; Kotha, SureshCase HBS-615048-EService and Operations ManagementCase traces the design and development of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft.Starting at €8.20
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Apple Bets on Augmented Reality
McDonald, Rory; Lane, David; Martin, MelCase HBS-621007-EService and Operations ManagementIn 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpectStarting at €8.20
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Manufacturing a Dream (Spanish version)
McDonald, Rory; Kotha, SureshCase HBS-616S12Service and Operations ManagementCase traces the design and development of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft.Starting at €8.20
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Evolution of the Drone Industry
McDonald, Rory; Wu, Andy; Billaud, Emilie; Bayer, RyanCase HBS-620053-EService and Operations ManagementThis note focuses on the development of the drone industry in recent years and provides insights on the drone technology, regulations, applications, market size, top players, and ecosystem. This note was written in conjunction with the case study "Parrot: Navigating the Nascent Drone Industry" (HBS No. 619-085).Starting at €8.20
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Bankruptcy in the City of Detroit
Gilson, Stuart C.; Mugford, Kristin; Lobb, AnnelenaCase HBS-215070-EService and Operations ManagementThe June, 2013 bankruptcy of the City of Detroit, Michigan was, at the time, the largest municipal bankruptcy in American history. Detroit had struggled for years with a weakening tax base, high unemployment, a heavy debt load and increasing retiree costs. These financial strains led to cuts in basic public services, declines in population, and significant urban blight. The State of Michigan appointed an Emergency Manager, Kevyn Orr, to lead the ...Starting at €8.20
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America's Cup in 2013: Oracle Team USA vs. Emirates Team New Zealand (A)
McDonald, Rory; MacCormack, Alan; Ampelas, VanessaCase HBS-616045-EService and Operations ManagementFour teams across the world are furiously designing, building, testing, and learning to sail a boat that would be one of a kind, in order to win the 2013 America's Cup. Choosing the best development path was a challenge as the teams had less than three years to prepare, and each decision would affect the performance of the boat as well as the duration of the sailors' training. The case traces the dilemma faced by the favorite, ORACLE TEAM USA (OT...Starting at €8.20
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Parrot: Navigating the Nascent Drone Industry
McDonald, Rory; Billaud, Emilie; Dessain, VincentCase HBS-619085-EService and Operations ManagementIn 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic toys and, significantly, the AR Drone in 2010 - a remote-controlled quadcopter that was way ahead of its time. In the years that followed, Parrot's sales volumes and popularity quickl...Starting at €8.20
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StockX: The Stock Market of Things (Abridged)
Farronato, Chiara; Horton, John J; Lobb, Annelena; Kelley, JuliaCase HBS-621107-EService and Operations ManagementFounded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating aStarting at €8.20
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OpenNotes
Rayport, Jeffrey; Lobb, AnnelenaCase HBS-817080-EService and Operations ManagementIn 2017, executives at OpenNotes, a national movement to improve the relationship between doctors and patients by sharing doctors' visit notes about patients with patients, were considering options in efforts to achieve scale. The movement hoped to reach 50 million patients by 2020. One opportunity was building an OpenNotes app for smartphones, in which patients could access their visit notes on their phones through an app compatible with Apple C...Starting at €8.20