HBSP (USA)
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Axis My India
Raman, Ananth; Winslow, Ann B.; Dey, KairaviCase HBS-621075-EService and Operations ManagementPradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI's rigorous process of research, primary data collection from each constituency, quality checking of data by auditors and data analysis. AMI partnered with India Today Group to broadc...Starting at €8.20
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Student Success at Georgia State University (A)
Toffel, Michael W.; Mendelson, Robin; Kelley, JuliaCase HBS-621006-EService and Operations ManagementGeorgia State University had developed a reputation for driving student success by nearly doubling its graduation rate for students of all racial, ethnic, and socioeconomic backgrounds. It did so while growing its student body and the proportion of Black/Starting at €8.20
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Student Success at Georgia State University (B)
Toffel, Michael W.; Mendelson, Robin; Kelley, JuliaCase HBS-621039-EService and Operations ManagementThis is a supplement to the Student Success at Georgia State University (A) case. The (B) case includes the results of a randomized control trial that Georgia State conducted to test education technology start-up AdmitHub's chatbot solution as a strategyStarting at €5.74