HBSP (USA)
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Netflix: Designing the Netflix Prize (A) (Spanish version)
Lakhani, Karim R.; Cohen, Wesley M.; Ingram, Kynon; Kothalkar, Tushar; Kuzemchenko, Maxim; Malik, Santosh; Meyn, Cynthia; Friar, Greta; Pokrywa, Stephanie HealyCase HBS-615S16Service and Operations ManagementIn 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings deterStarting at €8.20
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Beth Israel Deaconess Medical Center: Coordinating Patient Care (Spanish Version)
Gittell, Jody Hoffer; Wimbush, Julian; Shu, KirstinCase HBS-806S02Service and Operations Managementpresión de los costes externos están motivando la adopción de la gestión de casos (CM) en el Beth Israel Deaconess Medical Center (BIDMC), pero varios de los grupos profesionales clave de la organización están trabajando en contra de ella. Presidente y CEO David Dolins deben decidir si es necesaria CM, y si es compatible con la cultura de los empleados y centrada en el paciente sobre el cual BIDMC ha construido su éxito. CM ha sido promocionado e...Starting at €8.20
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Nivea (B) (Spanish version)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-615S08Service and Operations ManagementEste caso suplementaria da seguimiento a un innovador enfoque de I + D por Beiersdorf, una compañía de cuidado de la piel y cosméticos. El caso se relaciona lo que pasó con el producto lanzado por Beiersdorf, a su línea Nivea, a raíz de los acontecimientos del caso A, y cómo el éxito comercial del producto informó el pensamiento de los líderes en I + D para el futuro.Starting at €5.74
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Havas: Change Faster, Teaching Plan
Lakhani, Karim R.; Friar, GretaTeaching Note HBS-615004-EService and Operations ManagementThis teaching plan describes an 80 minute class plan for the case Havas: Change Faster.Starting at €0.00
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Netflix: Designing the Netflix Prize (A)
Lakhani, Karim R.; Cohen, Wesley M.; Ingram, Kynon; Kothalkar, Tushar; Kuzemchenko, Maxim; Malik, Santosh; Meyn, Cynthia; Friar, Greta; Pokrywa, Stephanie HealyCase HBS-615015-EService and Operations ManagementIn 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings deterStarting at €8.20
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Nivea (A) and (B), Teaching Note
Lakhani, Karim R.; Friar, GretaTeaching Note HBS-615057-EService and Operations ManagementTeaching Note for case 612066.Starting at €0.00
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Open Innovation at Siemens, Teaching Note
Lakhani, Karim R.; Friar, GretaTeaching Note HBS-615058-EService and Operations ManagementTeaching note for case 613100.Starting at €0.00
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Weathering the Storm at NYU Langone Medical Center, Teaching Note
Sadun, Raffaella; Friar, GretaTeaching Note HBS-718506-EService and Operations ManagementTeaching note for case 616026.Starting at €0.00
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Nivea (A)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-614042-EService and Operations ManagementThe case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand Nivea, has a rigorous R&D process that has led to many successful product launches, but are there areas of customer need that are undervalued by the traditional process? A novel onlin...Starting at €8.20
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Nivea (B)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-614043-EService and Operations ManagementThis supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the product informed thinking by leaders in R&D for the future.Starting at €5.74