HBSP (USA)
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JetBlue Airways: Valentine's Day 2007
Huckman, Robert S.; Pisano, Gary P.; Fuller, Virginia A.Case HBS-608001-EService and Operations ManagementDescribes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February 2007 crisis, which forced the airline to cancel more than 1,000 flights over the course of six days. In addition, discusses the initial response to the crisis by CEO David Neeleman a...Starting at €8.20
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A More Sustainable Supply Chain
Villena, Veronica H.; Gioia, Dennis A.Article HBS-R2002F-EService and Operations ManagementIncreasingly, multinational corporations (MNCs) are pledging to procure the materials and services they need from companies committed to fair labor practices and environmental protections. But the reality is that their suppliers--especially those at low levels of the chain--often violate sustainability standards, exposing MNCs to serious financial and social risks. To explore this problem--and identify solutions--the authors studied the supply ne...Starting at €8.20
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Foremostco, Inc. (A) & (B), Teaching Note
Upton, David M.; Fuller, Virginia A.Teaching Note HBS-607011-EService and Operations ManagementTeaching Note to (604-017) and (605-032). An abstract is not available for this product.Starting at €0.00
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ITC eChoupal Initiative (Spanish version)
Upton, David M.; Fuller, Virginia A.Case HBS-606S02Service and Operations ManagementSoybean farmers in India have traditionally sold their product through ineffective and frequently dishonest physical marketplaces (mandi). Farmers are generally poor and often illiterate and are forced to be "price-takers" after an arduous journey to the mandi. They also have very limited access to information and education on farming techniques. Describes the use of Internet technologies to reach these farmers and, in particular, examines a new ...Starting at €8.20