HBSP (USA)
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Change with Your Customers - and Win Big (Spanish version)
MacMillan, Ian C.; Selden, LarryArticle HBS-F0812BService and Operations ManagementDownturns naturally reshape customers' needs. While competitors mindlessly cut costs, you should divide your customer base into new segments, whose emerging needs you can serve - and invest in - profitably. You'll increase market share and market capitalization.Starting at €8.20
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Change with Your Customers - and Win Big
MacMillan, Ian C.; Selden, LarryArticle HBS-F0812B-EService and Operations ManagementDownturns naturally reshape customers' needs. While competitors mindlessly cut costs, you should divide your customer base into new segments, whose emerging needs you can serve - and invest in - profitably. You'll increase market share and market capitalization.Starting at €8.20
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Denial of Service Attack (Spanish version)
Austin, Robert D.; Leibrock, Larry; Murray, AlanCase HBS-603S06Service and Operations ManagementDescribes a new CIO trying to manage a denial of service (DOS) attack against his e-retailing business. The attack and its aftermath provide students an opportunity to discuss the business issues that are interwoven with computer security issues.Starting at €8.20
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IPremier Co. (C): Denial of Service Attack (Spanish Version)
Austin, Robert D.; Leibrock, Larry; Murray, AlanCase HBS-611S01Service and Operations ManagementComplementa el caso (A).Starting at €5.74
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IPremier Co. (B): Denial of Service Attack (Spanish Version)
Austin, Robert D.; Leibrock, Larry; Murray, AlanCase HBS-615S10Service and Operations ManagementComplementa el caso (A).Starting at €5.74