HBSP (USA)
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West German Headache Center: Integrated Migraine Center, Teaching Note
Porter, Michael E.; Guth, Clemens; Dannemiller, ElisaTeaching Note HBS-707560-EService and Operations ManagementTeaching note to 707-559.Starting at €0.00
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Las relaciones con la comunidad 2.0
Kane, Gerald C.; Fichman, Robert G.; Gallaugher, John; Glaser, JohnArticle HBS-R0911CService and Operations ManagementAntes de la Internet, las organizaciones tenían mucho más tiempo para supervisar y responder a la actividad de la comunidad, pero que el lujo es cosa del pasado, dejándolos en extrema necesidad de una estrategia de divulgación coherente, habilidades frescas y tácticas de adaptación. Basándose en el estudio de más de dos docenas de firmas de los autores, este artículo describe los cambios producidos por los medios de comunicación sociales en parti...Starting at €8.20
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Community Relations 2.0
Kane, Gerald C.; Fichman, Robert G.; Gallaugher, John; Glaser, JohnArticle HBS-R0911C-EService and Operations ManagementBefore the internet, organizations had far more time to monitor and respond to community activity, but that luxury is long gone, leaving them in dire need of a coherent outreach strategy, fresh skills, and adaptive tactics. Drawing on the authors' study of more than two dozen firms, this article describes the changes wrought by social media in particular and shows managers how to take advantage of them - lessons that Kaiser Permanente, Domino's, ...Starting at €8.20
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West German Headache Center: Integrated Migraine Care
Porter, Michael E.; Guth, Clemens; Dannemiller, ElisaCase HBS-707559-EService and Operations ManagementDescribes the joint efforts of the German health plan KKH and Essen University Hospital to develop an integrated practice unit (IPU), and the West German Headache Center's efforts to improve the quality of migraine care. Provides an overview of the German health care system detailing its provider, health plan, and reimbursement structure. Following new legislation in 2004, which allowed health plans and selected providers to contract outside of t...Starting at €8.20