HBSP (USA)
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Selling to the Debt-Averse Consumer
Janszen, EricArticle HBS-R0907R-EService and Operations ManagementThe era of unbridled, debt-financed consumer spending is over: Today's shoppers are tightfisted. To win them over, companies need to offer value and utility and build messages that emphasize getting back to basics.Starting at €8.20
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Allianz Turkey: Focus on the Customer (A)
Sasser, W. Earl, Jr.; Yucaoglu, GamzeCase HBS-316093-EService and Operations ManagementAt the age of 39, Solmaz Alt n took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost control. Consequently, customer satisfaction was suffering. Despite the growing Turkish economy and a favorable regulatory environment, Solmaz was struggling to grow the company without ...Starting at €8.20
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Migros Turkey: Scaling Online Operations During COVID-19 (C)
Moreno, Antonio; Yucaoglu, GamzeCase HBS-621062-EService and Operations ManagementThe case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey's oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented surge in demand in online groceries. Between the first official case in Turkey in March and August, customers have flocked to online shopping and Migros' teams have been busy tryin...Starting at €5.74
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Cómo venderle al consumidor que no quéiere endeudarse
Janszen, EricArticle HBS-R0907RService and Operations ManagementLa era del consumo desenfrenado, financiado con deuda ha terminado: los compradores de hoy están tightfisted. Para ganar más de ellos, las empresas tienen que ofrecer valor y mensajes de la utilidad y la construcción que hacen hincapié en volver a lo básico.Starting at €8.20
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Allianz Turkey: Focus on the Customer (B)
Sasser, W. Earl, Jr.; Yucaoglu, GamzeCase HBS-316094-EService and Operations ManagementAt the age of 39, Solmaz Alt n took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost control. Consequently, customer satisfaction was suffering. Despite the growing Turkish economy and a favorable regulatory environment, Solmaz was struggling to grow the company without ...Starting at €5.74
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Vispera: Visual Intelligence for Retail
Grushka-Cockayne, Yael; Yucaoglu, GamzeCase HBS-620022-EService and Operations ManagementThe case opens in 2019 as Aytul Ercil, co-founder and CEO of Vispera, computer vision technology provider for retail, is contemplating the company's agenda trying to decide how to prioritize the impeding options. The case chronicles the founding of Vispera, the iterations of its technology and its business model, and lays the ground for the competitive outlook. The case provides a detailed overview of how Vispera's technology and its automated vi...Starting at €8.20
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Migros Turkey: Scaling Online Operations (A)
Moreno, Antonio; Yucaoglu, GamzeCase HBS-621026-EService and Operations ManagementThe case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey's oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and delivery model for the company's growing online arm, Sanal Market, and its under-30-minutes gorcery service arm, Hemen, are. Migros's online operations had grown over 50% year-on-year ...Starting at €8.20
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Migros Turkey: Scaling Online Operations (B)
Moreno, Antonio; Yucaoglu, GamzeCase HBS-621027-EService and Operations ManagementThe case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey's oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the company had been running since June 2019. Comparing the data from dark store, micro fulfillment center, and store pick models, the duo see that contrary to the expectations outlined...Starting at €5.74