HBSP (USA)
-
Selling to the Debt-Averse Consumer
Janszen, EricArticle HBS-R0907R-EService and Operations ManagementThe era of unbridled, debt-financed consumer spending is over: Today's shoppers are tightfisted. To win them over, companies need to offer value and utility and build messages that emphasize getting back to basics.Starting at €8.20
-
Cómo venderle al consumidor que no quéiere endeudarse
Janszen, EricArticle HBS-R0907RService and Operations ManagementLa era del consumo desenfrenado, financiado con deuda ha terminado: los compradores de hoy están tightfisted. Para ganar más de ellos, las empresas tienen que ofrecer valor y mensajes de la utilidad y la construcción que hacen hincapié en volver a lo básico.Starting at €8.20
-
Selecting Management Tools Wisely
Rigby, Darrell; Bilodeau, BarbaraArticle HBS-F0712E-EService and Operations ManagementWith so many management tools out there, from benchmarking to outsourcing, it's hard to decide which ones to try. To help executives make informed choices, the authors compare levels of use and satisfaction for the most popular tools, and chart the evolution of a select few.Starting at €8.20
-
Selecting Management Tools Wisely (Spanish version)
Rigby, Darrell; Bilodeau, BarbaraArticle HBS-F0712EService and Operations ManagementWith so many management tools out there, from benchmarking to outsourcing, it's hard to decide which ones to try. To help executives make informed choices, the authors compare levels of use and satisfaction for the most popular tools, and chart the evolution of a select few.Starting at €8.20