HBSP (USA)
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Selling to the Debt-Averse Consumer
Janszen, EricArticle HBS-R0907R-EService and Operations ManagementThe era of unbridled, debt-financed consumer spending is over: Today's shoppers are tightfisted. To win them over, companies need to offer value and utility and build messages that emphasize getting back to basics.Starting at €8.20
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Cómo venderle al consumidor que no quéiere endeudarse
Janszen, EricArticle HBS-R0907RService and Operations ManagementLa era del consumo desenfrenado, financiado con deuda ha terminado: los compradores de hoy están tightfisted. Para ganar más de ellos, las empresas tienen que ofrecer valor y mensajes de la utilidad y la construcción que hacen hincapié en volver a lo básico.Starting at €8.20
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The Blue-Collar Green-Building Boom (Spanish version)
Lockwood, CharlesArticle HBS-F0805EService and Operations ManagementMost of the green buildings constructed over the past decade in the United States have been white-collar workplaces such as office buildings and schools. The greening of blue-collar workplaces, from warehouses to factories, has lagged far behind - but that's beginning to change.Starting at €8.20
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The Blue-Collar Green-Building Boom
Lockwood, CharlesArticle HBS-F0805E-EService and Operations ManagementMost of the green buildings constructed over the past decade in the United States have been white-collar workplaces such as office buildings and schools. The greening of blue-collar workplaces, from warehouses to factories, has lagged far behind - but that's beginning to change.Starting at €8.20