HBSP (USA)
-
Nudge Your Customers Toward Better Choices (Spanish version)
Goldstein, Daniel G.; Johnson, Eric J.; Herrmann, Andreas; Heitmann, MarkArticle HBS-R0812HService and Operations ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. When car rental companies sign you up for insurance unless you actively decline it, or software vendors recommend you click "next" for a quick install, they're choosing default options for you - covertly or overtly guiding your choices. Well-designed defaults benef...Starting at €8.20
-
The Life Sciences Revolution: A Technical Primer
Pisano, Gary P.; Anderson, William J.; Chandra, Amitabh; Ceruti, Clarissa; Oestreich, StephanieCase HBS-620054-EService and Operations ManagementFor more than two decades, scientific advances have been driving profound changes in drug discovery and the drug industry itself. This case provides an overview and description of these technical and scientific advances. Written for the nonscientific reader, it may be used as companion reading for other case materials that require basic knowledge of the tools, techniques, and approaches used in the pharmaceutical and biotechnology industries.Starting at €8.20
-
Pricing the Priceless: Covering Transformational Medicines at Harvard Pilgrim Health Plan
Chandra, Amitabh; Guerra, SofiaCase HBS-621059-EService and Operations ManagementStarting at €8.20
-
Nudge Your Customers Toward Better Choices
Goldstein, Daniel G.; Johnson, Eric J.; Herrmann, Andreas; Heitmann, MarkArticle HBS-R0812H-EService and Operations ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. When car rental companies sign you up for insurance unless you actively decline it, or software vendors recommend you click "next" for a quick install, they're choosing default options for you - covertly or overtly guiding your choices. Well-designed defaults benef...Starting at €8.20