HBSP (USA)
-
General Mills (A)
Gilmartin, Raymond; Iansiti, Marco; Buccitelli, BiancaCase HBS-608004-EService and Operations ManagementIn June 2004, as the newly appointed vice-president of the meals division, Jim Murphy was facing a crisis with one of General Mills' key brands, Hamburger Helper. The metrics for this brand had universally declined with marketing margin, volume, penetration, buy rate, facings, and advertising target rating points all down. In addition, Hamburger Helper was facing an increasingly competitive environment in the dinner category with Kraft, Lipton, C...Starting at €8.20
-
General Mills (B)
Gilmartin, Raymond; Iansiti, Marco; Buccitelli, BiancaCase HBS-608067-EService and Operations ManagementStarting at €5.74
-
Cuando llega el momento de reducir costos
Coyne, Kevin P.; Coyne, Shawn T.; Coyne, Edward J.Article HBS-R1005EService and Operations ManagementUsted ha recibido la orden de reducir los gastos generales en un 10%, 20%, o incluso (mueca de dolor) 30%. ¿Cómo lo haces? En primer lugar, no esperes a llegar a su destino con una sola gran idea; usted necesitará una combinación de 10 o más acciones separadas. En segundo lugar, haga coincidir los tipos de oportunidades de examinar y poner en práctica con el grado de reducción de costos requerida. Para cortar un 10%, utilizar un enfoque gradual, ...Starting at €8.20
-
When You've Got to Cut Costs--Now
Coyne, Kevin P.; Coyne, Shawn T.; Coyne, Edward J.Article HBS-R1005E-EService and Operations ManagementYou've been ordered to reduce overhead by 10%, 20%, or even (wince) 30%. How do you do it? First, don't expect to reach your target with a single big idea; you'll need a combination of 10 or more separate actions. Second, match the kinds of opportunities you examine and implement to the degree of cost-reduction required. To cut 10%, use an incremental approach-for instance, reduce spending on department management, hold down pay increases, and re...Starting at €8.20