HBSP (USA)
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Las relaciones con la comunidad 2.0
Kane, Gerald C.; Fichman, Robert G.; Gallaugher, John; Glaser, JohnArticle HBS-R0911CService and Operations ManagementAntes de la Internet, las organizaciones tenían mucho más tiempo para supervisar y responder a la actividad de la comunidad, pero que el lujo es cosa del pasado, dejándolos en extrema necesidad de una estrategia de divulgación coherente, habilidades frescas y tácticas de adaptación. Basándose en el estudio de más de dos docenas de firmas de los autores, este artículo describe los cambios producidos por los medios de comunicación sociales en parti...Starting at €8.20
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Dore-Dore (Spanish version)
Hammond, Janice H.; Wong, AudrisCase HBS-604S10Service and Operations ManagementDore-Dore, a French manufacturer of socks and children's knitwear, has just converted a portion of its knitwear operations to a flexible modular system to allow faster response and greater flexibility. The case provides an opportunity to assess the changes in knitwear operations, and to evaluate whether a similar conversion to modular is appropriate for socks. Other opportunities for lead-time reduction can also be examined. Can be used to illust...Starting at €8.20
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Community Relations 2.0
Kane, Gerald C.; Fichman, Robert G.; Gallaugher, John; Glaser, JohnArticle HBS-R0911C-EService and Operations ManagementBefore the internet, organizations had far more time to monitor and respond to community activity, but that luxury is long gone, leaving them in dire need of a coherent outreach strategy, fresh skills, and adaptive tactics. Drawing on the authors' study of more than two dozen firms, this article describes the changes wrought by social media in particular and shows managers how to take advantage of them - lessons that Kaiser Permanente, Domino's, ...Starting at €8.20