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Innovation Strategy at Microsoft: Clouds on the Horizon
Chao, Raul O.; Kavadias, Stylianos (Stelios)Case DARDEN-OM-1387-EService and Operations ManagementMicrosoft employs 90,000 people and its products affect millions of users around the world every day. Developing the next version of Windows or Office is easy for Microsoft, but the company has struggled when it comes to more radical innovation. Intense competition from Google, Apple, and others threatens a business model that has delivered tremendous success over 25 years. This case highlights the strategic challenges facing Microsoft and provid...Starting at €8.20
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Arcadia Medical Center: Emergency Department Crowding (A)
Chao, Raul O.; Terry, CourtneyCase DARDEN-OM-1468-EService and Operations ManagementArcadia Medical Center’s newly appointed medical director of operations for the department of emergency medicine has noticed a gradual increase in the length of time it takes for patients to be seen and their care completed. He frequently examines patients who are waiting in their stretchers in hallways in an effort to expedite patient care. It is becoming increasingly difficult to maneuver through the overcrowded emergency department to perform ...Starting at €8.20
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Arcadia Medical Center: Emergency Department Crowding (B)
Chao, Raul O.; Terry, CourtneyCase DARDEN-OM-1469-EService and Operations ManagementIn this B case, the emergency department crowding team analyzes and summarizes the data presented in the A case, and then proceeds to collect qualitative data on 15 different issues known to cause delays in the emergency department treatment area. As the team members interpret the data, they wonder how to best present it to their other colleagues, and how to pick the top two or three areas on which to focus their improvement initiatives. They als...Starting at €5.74
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United Beverages: Product Development Genius or One-Hit-Wonder?
Chao, Raul O.; Kavadias, Stylianos (Stelios)Case DARDEN-OM-1335-EService and Operations ManagementUnited Beverages' first product, GangBusters Interactive Beverages, has reached the stage of wide brand recognition. However, over the past 12 months, growth has stalled and the product development team at United Beverages is considering several ideas for future growth. The team must consider market and technical uncertainty, as well as resource allocation issues as they define the new product-development strategy for United Beverages.Starting at €8.20
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Product Development at StubHub: Don't Stop Believin'
Markou, Panos; Chao, Raul O.; Goldberg, RebeccaCase DARDEN-OM-1705-EService and Operations ManagementArnie Katz, chief product and technology officer at StubHub (SH), was helping to lead a contest intended to result in innovative and valuable new ideas. Product managers presented more than 100 new business initiative proposals to create new value for customers and provide additional revenue streams and differentiation opportunities. The secondary-ticket (resale) market in the United States was becoming increasingly fragmented, and SH was losing ...Starting at €8.20
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ZS Associates: Refilling the Pipeline
Markou, Panos; Grushka-Cockayne, Yael; Chao, Raul O.; Hattem, JoshuaCase DARDEN-OM-1775-EService and Operations ManagementZS Associates, a global consultancy, has been hired by the head of marketing at the global pharmaceutical firm Rensselaer to identify a promising strategy to protect and grow Rensselaer’s oncology business. Currently, Rensselaer is a large player in the market, but its intention is to grow this business into the “largest” in the industry within the next decade. Combined with this long-term ambition, Rensselaer faces the acute, near-term worry tha...Starting at €8.20