Ivey Business School (Canada)
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Bilibili: Breaking Promises and Retaining Reputation - Teaching Note
Shanyu Lei; Xiufeng Guo; Wanyi Zhang; Jia Wang; Yutong Liu; Chengwen Shi; Meng LiTeaching Note IVEY-8B20M120-EStrategyTeaching note for product 9B20M120.Starting at €0.00
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Reliance Jio: Revolutionizing Indian Telecom
Tripti Ghosh Sharma; Arcot Ravi Praveen; Libin Joshua; Ashish Tiwari; Alankrita -Case IVEY-9B17M043-EStrategyReliance Industries Limited entered the Indian telecommunications industry by launching Reliance Jio Infocomm, which offered high-speed, fourth-generation data services. Its business strategy was to provide integrated access to information, entertainment, and commerce at high speed and low prices. Despite the competitive landscape and various other challenges, the company was optimistic that it could acquire 100 million customers in 100 days. Thi...Starting at €8.20
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Flipkart.com
Tripti Ghosh Sharma; Rohith Desikan; Lakshmi Narasimhan S.; Shalabh JainCase IVEY-9B14M066-EService and Operations Management, StrategyFlipkart.com is one of India’s best known online retailers. Founded in 2007, with the ambitious dream of becoming India’s Amazon.com, Flipkart.com started out selling books and quickly expanded its product portfolio to include laptops, computer peripherals, consumer durables, consumer electronics, fashion accessories, media and games. Flipkart’s products were competitively priced, its customer service was exemplary and it offered innovative solut...Starting at €8.20
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Bilibili: Breaking Promises and Retaining Reputation
Shanyu Lei; Xiufeng Guo; Wanyi Zhang; Jia Wang; Yutong Liu; Chengwen Shi; Meng LiCase IVEY-9B20M120-EStrategySince 2009, Bilibili Inc.'s Bilibili.com (the B-site) had been an online video site providing services to fans of anime, comics, and games culture. After several years of effort, it had become a popular Chinese site for danmaku content and commenting techStarting at €8.20
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Hero MotoCorp
Tripti Ghosh Sharma; Naval ShevadeCase IVEY-9B15M056-EStrategyAfter a 26 year partnership in the Indian two-wheeler industry, Hero and Honda parted ways. Honda had now become one of Hero’s main competitors. The case covers the reasons for the split, the challenges faced by Hero and the strategic initiatives it had to use to overcome these challenges. After the split, rebranding and re-positioning itself as a stand-alone brand was of primary importance to Hero MotoCorp. To ensure that Hero MotoCorp continued...Starting at €8.20
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Snapdeal.com
Tripti Ghosh Sharma; Dheeraj Tewani; Laksh Sharma; Amit Sharma; Naval ShevadeCase IVEY-9B16M019-EStrategySnapdeal.com had launched as a platform for online discount coupons, then revamped its business model in the evolving Indian e-commerce sector to become one of India’s largest e-commerce retailers. In India’s rapidly growing market, the major players jockeyed for the top position and used various business models and strategic initiatives. Now, the entry of Amazon into the industry challenged the market dynamics and Snapdeal.com faced challenges o...Starting at €8.20
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Netflix in India: The Way Ahead
Tripti Ghosh Sharma; Suraj S; Mitali Srivastava; Tarun Chandoke; Prachi PrakashCase IVEY-9B17M033-EStrategyNetflix, Inc. (Netflix), the world’s leading provider of subscription video on demand (SVoD), launched its Indian platform on January 6, 2016. Due to its huge population, India represented a lucrative market. Furthermore, the younger generation in India had dynamic consumption patterns that were comparable to those of Western consumers, giving Netflix another reason to invest in the country. However, six months after Netflix’s launch in India, as...Starting at €8.20
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Amazon's KiranaNow: The Indian Online Grocery Market
Tripti Ghosh Sharma; Satvik Chundru; Rashi Aggarwal; Aadya Gupta; Mayank SinghCase IVEY-9B17M038-EStrategyIn 2015, the Indian retail industry contributed around 10 per cent to India’s gross domestic product, and online retail had a growth rate of 85 per cent. In the same year, food and grocery made up 60 per cent of the Indian retail market, and the online grocery segment was estimated at US$600,000. To capture its share of this market, Amazon India launched its own online grocery arm, KiranaNow, with a marketplace model. As it set out to carve out a...Starting at €8.20
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Incredible India: Evolution of Brand India
Tripti Ghosh Sharma; Akshay Kumar; Samriddhee Khanna; Aditi Gupta; Karthik Govindarajan; Arpit AgarwalCase IVEY-9B14A017-EMarketing, StrategyIn 2013, the minister of state for tourism in India is contemplating the future of the “Incredible India” campaign. Started in 2002, the campaign had succeeded in turning India into a high-end tourist destination, as a result bringing about a growth of 16 per cent in the number of foreign visitors. Originally focused on landscape and culture, the campaign evolved to embrace such concepts as spiritual, medical, adventure, film and sports tourism o...Starting at €8.20
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Ace Company: Breadth or Depth Growth Strategy
Shameen Prashantham; Liyang Ruan; Meng Li; Tianwei JingCase IVEY-9B19M087-EEntrepreneurship, StrategyAce Company (Ace) was a Chinese start-up developing software for the Internet of Things (IoT). The company was founded in February 2015 by three colleagues for the initial purpose of providing an unprecedented universal IoT operating system, the absence of which was severely crippling developing development in IoT. By mid-2017, having proven the technical viability and market acceptability of its offering, the company was ready to scale up. Howev...Starting at €8.20