Ivey Business School (Canada)
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ofo: Innovation and the Little Yellow Bicycle - Teaching Note
Hugh Thomas; Mingkang LiuTeaching Note IVEY-8B19M062-EStrategyTeaching note for product 9B19M062.Starting at €0.00
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Bilibili: Breaking Promises and Retaining Reputation - Teaching Note
Shanyu Lei; Xiufeng Guo; Wanyi Zhang; Jia Wang; Yutong Liu; Chengwen Shi; Meng LiTeaching Note IVEY-8B20M120-EStrategyTeaching note for product 9B20M120.Starting at €0.00
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Bilibili: Breaking Promises and Retaining Reputation
Shanyu Lei; Xiufeng Guo; Wanyi Zhang; Jia Wang; Yutong Liu; Chengwen Shi; Meng LiCase IVEY-9B20M120-EStrategySince 2009, Bilibili Inc.'s Bilibili.com (the B-site) had been an online video site providing services to fans of anime, comics, and games culture. After several years of effort, it had become a popular Chinese site for danmaku content and commenting techStarting at €8.20
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Ace Company: Breadth or Depth Growth Strategy
Shameen Prashantham; Liyang Ruan; Meng Li; Tianwei JingCase IVEY-9B19M087-EEntrepreneurship, StrategyAce Company (Ace) was a Chinese start-up developing software for the Internet of Things (IoT). The company was founded in February 2015 by three colleagues for the initial purpose of providing an unprecedented universal IoT operating system, the absence of which was severely crippling developing development in IoT. By mid-2017, having proven the technical viability and market acceptability of its offering, the company was ready to scale up. Howev...Starting at €8.20
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China Merchants Bank: Light Banking, Payments and Blockchain
Hugh Thomas; Mingkang Liu; Gang DuCase IVEY-9B20N024-EEntrepreneurship, Finance, StrategyIn 2018, China Merchants Bank, China’s seventh-largest bank and the 30th-largest bank in the world, strategically repositioned itself in “light banking” to address the changing competitive landscape and rapid entry of non-bank financial technology companies. These companies were using information technology to compete in China’s domestic payments market. China Merchants Bank was also actively stimulating innovation. Through its incubation fund, t...Starting at €8.20
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China Merchants Bank: Business Model Transformation
Mingkang Liu; Hugh Thomas; Gang DuCase IVEY-9B14N016-EFinance, StrategyThe chairman and chief executive officer of China Merchants Bank (CMB) had led CMB through a decade of rapid development, implementing two transformations to save capital, develop culture and serve the financial needs of China’s new businesses and consumers. Notwithstanding successes, however, CMB’s capital constraint was biting and the stock market was punishing CMB’s shareholders. Slower domestic growth, an uncertain international economy and i...Starting at €8.20
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Ace Company: Breadth or Depth Growth Strategy - Teaching Note
Shameen Prashantham; Liyang Ruan; Meng LiTeaching Note IVEY-8B19M087-EStrategyTeaching note for product 9B19M087.Starting at €0.00
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ofo: Innovation and the Little Yellow Bicycle
Hugh Thomas; Mingkang LiuCase IVEY-9B19M062-EStrategyOfo (stylized “ofo”), a Beijing-based bicycle-sharing company, had grown bicycle sharing from nothing into a dockless mobile application (app) service industry with over 120 million monthly active users sharing 30 million bicycles in cities across China and around the world. Founded by five bicycle enthusiasts in 2014, its dockless system used a smartphone application to unlock and locate nearby bicycles, charging an hourly rate for use. Although...Starting at €8.20