Ivey Business School (Canada)
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Fotile: The Business Strategy of a Top Kitchen Appliance Brand Rooted in China - Teaching Note
Liang (Lucas) Wang; Di DengTeaching Note IVEY-8B19M075-EStrategyTeaching note for product 9B19M075.Starting at €0.00
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Shandong Moris Chemical Co. Ltd. : A Hidden Champion in the Brine Chemical Industry - Teaching Note
Liang (Lucas) WangTeaching Note IVEY-8B20M117-EStrategyTeaching note for product 9B20M117.Starting at €0.00
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Shandong Moris Chemical Co. Ltd. : A Hidden Champion in the Brine Chemical Industry
Liang (Lucas) WangCase IVEY-9B20M117-EEntrepreneurship, StrategyIn June 2019, the founder and chairman of Shandong Moris Chemical Co. Ltd. (Moris), a leading chemical production group, had to decide whether Moris should diversify into an unrelated industry. Moris’s main business had been the production and processingStarting at €8.20
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Fotile: A Top Kitchen Appliance Brand Rooted in China
Liang (Lucas) Wang; Di DengCase IVEY-9B19M075-EStrategyIn January 2018, Fotile Kitchenware Co. Ltd.'s (Fotile's) sales for 2017 were announced at over ¥10 billion. Fotile had become the first kitchen appliance manufacturer in China to reach this significant milestone, despite its relatively short operationalStarting at €8.20