Ivey Business School (Canada)
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Ryanair: Flying Too Close to the Sun
Ciaran Heavey; Dorota PiaskowskaCase IVEY-9B19M057-EStrategyUnlike any other European airline, Ryanair DAC had long experienced impressive growth and performance thanks to its well-designed and ruthlessly executed low-cost carrier business model. However, the limits of growth did begin to appear, at which time the company adjusted its business model with an increased emphasis on customer orientation. As a result, cracks in the business model appeared and labour issues came to the fore. While the media and...Starting at €8.20
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Ryanair: Flying Too Close to the Sun - Teaching Note
Ciaran Heavey; Dorota PiaskowskaTeaching Note IVEY-8B19M057-EStrategyTeaching note for product 9B19M057.Starting at €0.00
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Ryanair: Flying Too Close to the Sun (Spanish Version)
Ciaran Heavey; Dorota PiaskowskaCase IVEY-9B19MS057StrategyUnlike any other European airline, Ryanair DAC had long experienced impressive growth and performance thanks to its well-designed and ruthlessly executed low-cost carrier business model. However, the limits of growth did begin to appear, at which time the company adjusted its business model with an increased emphasis on customer orientation. As a result, cracks in the business model appeared and labour issues came to the fore. While the media and...Starting at €8.20