Ivey Business School (Canada)
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Game of Thrones: Tourism in Dubrovnik, Croatia
Karen Robson; Kerstin HeilgenbergCase IVEY-9B19A013-EMarketing, StrategyIn 2018, Game of Thrones, a widely popular television series, had inspired a significant increase in tourism to one of its filming locations: Dubrovnik, Croatia. The economy in Croatia, in general, and Dubrovnik, in particular, relied significantly on tourism. However, the popularity of the television series had led to overwhelming tourist traffic in the area. During the peak tourist season, the city now suffered from serious overcrowding. In add...Starting at €8.20
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Universal Print Systems Limited: Exploring Operations Strategy Options
Sivakumar AlurCase IVEY-9B15D016-EEntrepreneurship, Service and Operations Management, StrategyUniversal Print Systems Limited, located in Southern India, provides self-adhesive label printing for such end-user businesses as the passenger car and alcoholic beverages industries. Although larger markets exist in Western and Northern India, 80 per cent of its customers are located in Southern India. Because of the company’s low capacity utilization, management is contemplating its operations strategy options, including aggressively pursuing b...Starting at €8.20
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Primacy: Global Design from India
Ajith J. Kumar; Sivakumar AlurCase IVEY-9B13M027-EStrategyAWARD WINNING CASE - Best case in the Innovation Management category, 2012 ISB-Ivey Global Case Competition. An Indian company was planning to set up a Global Design Competence Centre (GDCC) in India. The company offered scented candles and holiday and gift products primarily for the U.S. market. Through its two American subsidiaries, it made and sold its products to large American mass-merchandisers and independent retailers. In-house design cap...Starting at €8.20
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IKEA: Becoming a Circular Business - Teaching Note
Matthew Wilson; Kerstin HeilgenbergTeaching Note IVEY-W27343-EService and Operations Management, StrategyTeaching note for product W27342.Starting at €0.00
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UltraRichMatch.com: Online Matrimony in India
Sivakumar Alur; Sulagna MukherjeeCase IVEY-9B14A041-EEntrepreneurship, Marketing, StrategyIn November 2011, UltraRichMatch.com (URM) was founded as an online matrimonial portal targeted at Indian millionaires. URM was unique as it provided both wedding planning and matchmaking services. URM depended on building affiliations with providers of wedding products and services. These affiliations had not grown according to expectations. By early 2013, the founder believed that expansion was necessary for URM. He had arrived at three options...Starting at €8.20
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Fishbay.in - Fishing on the Net
Sivakumar Alur; Sulagna Mukherjee; Dina RibbinkCase IVEY-9B15A020-EEntrepreneurship, Marketing, StrategyFishbay.in is an online store where Indian consumers can buy fish that is delivered to their home. Although the founder originally targeted individual consumers and households, he soon found that restaurants were also interested in buying fish online. Unlike individuals, restaurants were more concerned with quality than price and typically ordered larger quantities. The founder wonders whether he should stick to his original plan of targeting ind...Starting at €8.20
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IKEA: Becoming a Circular Business
Matthew Wilson; Kerstin HeilgenbergCase IVEY-W27342-EService and Operations Management, StrategyGlobal furniture giant Inter IKEA Systems B.V. (IKEA) announced its intent to become a circular and climate-positive business by 2030. In order to achieve these goals, the company had to find ways for consumers to cycle end-of-life products back to its facilities. IKEA was implementing this process—known as reverse logistics—via international sell-back and leasing programs. It was unclear, however, if the company’s efforts would be enough to make...Starting at €8.20