Ivey Business School (Canada)
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Tender Greens: Can They Keep the ‘Green’ Promise in Beef Sourcing- Teaching Note
Marilyn Anthony; Neha MittalTeaching Note IVEY-8B21M005-EStrategyTeaching note for product 9B21M005.Starting at €0.00
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LIDL: A German Grocer in the United States
Lubna Nafees; Neel Das; Mokhalles MehdiCase IVEY-9B19A007-EMarketing, StrategyIn 2017, the German grocery chain Lidl Stiftung & Co. KG (Lidl) opened its first 20 U.S. stores in the southern states of Virginia, North Carolina, and South Carolina. Key target segments of Lidl were budget-conscious customers, middle-class families with children, and elderly customers on a fixed income. Lidl offered lower prices than its competitors and quickly gained a strong advantage in the marketplace. Despite high early consumer demand, ho...Starting at €8.20
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ExtraCarbon: Working for a Cleaner Future
Rakesh Gupta; Lubna Nafees; Saumyajit GuhaCase IVEY-9B20M044-EEntrepreneurship, StrategyExtraCarbon was a company focused on the sorting stage of India’s unorganized waste management industry. The company was founded in 2013 with owners’ capital and some investments from friends and family. In October 2018, one of these friend investors expressed a desire to exit the venture. Although ExtraCarbon had made steady progress since its founding, the company did not have enough money to buy out the investor’s stake, and the company’s valu...Starting at €8.20
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Pharmeasy: Expansion Dilemma Amidst Regulatory Uncertainties
Rakesh Gupta; Lubna NafeesCase IVEY-9B20M090-EEntrepreneurship, StrategyThe two co-founders of PharmEasy, an online medical store and pharmacy website launched in 2015, faced a new challenge in December 2018. Recent judgments by the Madras and Delhi High Courts had suspended the operations of India’s more than 250 online pharStarting at €8.20
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Global Metal Company: The Challenges of Scaling Up in the Unorganized Sector - Teaching Note
Lubna Nafees; Rakesh GuptaTeaching Note IVEY-8B19M025-EStrategyTeaching note for product 9B19M025.Starting at €0.00
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Soom Foods: Zooming Out for A Booming Supply Chain - Teaching Note
Neha Mittal; Sheri Lambert; Sara HonovichTeaching Note IVEY-W27964-EStrategyTeaching note for product W27963.Starting at €0.00
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Burlap & Barrel: A Spicy, Single-Origin Supply Chain
Neha Mittal; Marilyn AnthonyCase IVEY-W25283-EService and Operations Management, StrategyBurlap & Barrel was an upcoming and successful public benefit corporation based in the Queens borough of New York City that imported spices from foreign farms and sold them to restaurants, gourmet food stores, home cooks, and other food services in the UnStarting at €8.20
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Burlap & Barrel: A Spicy, Single-Origin Supply Chain - Teaching Note
Neha Mittal; Marilyn AnthonyTeaching Note IVEY-W25284-EService and Operations Management, StrategyTeaching note for product W25283.Starting at €0.00
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BDP International: Delivering What Matters in Global Chemical Transportation
Neha MittalCase IVEY-W25637-EService and Operations Management, StrategyBDP International Inc. (BDP), one of the world’s leading privately-held freight logistics companies, provided chemical shipping services to eight of the top ten global chemical companies. In April 2021, it contracted with a chemical company for two shipping orders, each to a different destination, and each with a set number of containers to be shipped every month for a year. The containers were filled with a chemical used in the electronics indus...Starting at €8.20
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Apollo Tyres India: Sustaining an Organic Growth
Lubna Nafees; Akshay Kumar; Kaushik DattaCase IVEY-9B15M070-EStrategyThe chairman of one of India’s leading tire manufacturers must devise a strategy to maintain his company’s significant position in the tire industry. To date, the company has generated most of its revenues from sales in India, and it has become a leading player in the Indian commercial vehicle segment. With an overall slowdown in the manufacturing sector, the commercial vehicle segment has been hard-hit. The passenger car segment, however, is exp...Starting at €8.20