Ivey Business School (Canada)
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Dropbox: A Digital Firm’s Journey Abroad
Noman Ahmed Shaheer Siddiqui; Mirea Woo; Max Stallkamp; Sali Li; Liang ChenCase IVEY-9B21M066-EStrategySeattle-based Dropbox Inc. (Dropbox) was a leading provider of cloud storage and online collaboration tools. The company had successfully grown a global user base by combining digital channels (user-driven viral growth) with investments in physical assets (offices and infrastructure) overseas. However, in 2020, when the COVID-19 pandemic forced individuals and organizations worldwide to work remotely and created an unprecedented growth opportunit...Starting at €8.20
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TikTok’s Rise to Global Markets
Mengmeng Wang; Noman Ahmed Shaheer Siddiqui; Sali Li; Liang Chen; Jingtao YiCase IVEY-9B19M136-EEntrepreneurship, StrategyTikTok was a short-video sharing app based in China. On November 9, 2017, TikTok’s parent company, the Chinese tech company Beijing ByteDance Technology Co. (ByteDance), announced a strategic acquisition of Musical.ly, a popular short-video sharing app baStarting at €8.20
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TikTok’s Rise to Global Markets - Teaching Note
Mengmeng Wang; Noman Ahmed Shaheer Siddiqui; Sali Li; Liang Chen; Jingtao YiTeaching Note IVEY-8B19M136-EStrategyTeaching note for product 9B19M136.Starting at €0.00
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Dropbox: A Digital Firm’s Journey Abroad - Teaching Note
Max Stallkamp; Mirea Woo; Noman Ahmed Shaheer Siddiqui; Sali Li; Liang ChenTeaching Note IVEY-8B21M066-EStrategyTeaching note for product 9B21M066.Starting at €0.00