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When Every Customer Is a New Customer
Cool, Karel; Paranikas, PetrosArticle HBS-F1105A-EStrategyEven slow-growing markets can be highly dynamic, if there is rapid turnover of the customer base. Examples include smoking cessation aids, video games, diapers, bridal magazines, and real estate agencies. Potential new entrants can assess the opportunities by calculating what the authors call the net turnover rate, or NTR-the ratio of new consumers to total consumers in a given year. They can then use several suggested strategies to break into th...Starting at €8.20
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Patent Medicine (Spanish version)
Jaffe, Adam B.; Lerner, JoshArticle HBS-F0411GStrategyFor the past two decades, say economics professor Adam B. Jaffe and business professor Josh Lerner, U.S. patent laws have gummed up the gears of innovation.Starting at €8.20
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When Every Customer Is a New Customer (Spanish version)
Cool, Karel; Paranikas, PetrosArticle HBS-F1105AStrategyEven slow-growing markets can be highly dynamic, if there is rapid turnover of the customer base. Examples include smoking cessation aids, video games, diapers, bridal magazines, and real estate agencies. Potential new entrants can assess the opportunities by calculating what the authors call the net turnover rate, or NTR-the ratio of new consumers to total consumers in a given year. They can then use several suggested strategies to break into th...Starting at €8.20