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La revolución de la contribución de los usuarios: deje que los voluntarios construyan su negocio
Cook, ScottArticle HBS-R0810CStrategyEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. Muchas superestrellas de Internet deben gran parte de su éxito a las contribuciones activas y pasivas realizadas por un sinnúmero de personas de fuera de sus organizaciones. Pensar, más obviamente, de los perfiles de Facebook, a...Starting at €8.20
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Cumulative Advantage
Lafley, A.G.; Martin, Roger; Gunther McGrath, Rita; Cook, Scott; Knudstorp, Jorgen Vig; Champion, DavidArticle HBS-R1701B-EStrategyWhy do companies routinely succumb to the lure of rebranding? Because, say A.G. Lafley and Roger L. Martin, the authors of "Customer Loyalty Is Overrated," they believe they must continually update their business models, strategies, and communications toStarting at €8.20
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The Contribution Revolution: Letting Volunteers Build Your Business
Cook, ScottArticle HBS-R0810C-EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Many internet superstars owe much of their success to the active and passive contributions made by countless people from outside their organizations. Think, most obviously, of Facebook profiles, eBay goods, YouTube videos, Wikipedia entries, and, less obviously, of...Starting at €8.20