HBSP (USA)
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The Random House Response to the Kindle
Anand, Bharat N.; Olson, Peter W.Case HBS-710444-EStrategyIn early 2010, e-readers like Amazon's Kindle, and Apple's impending iPad, threatened to disrupt the book publishing industry. The case provides an overview of the industry, describes the broader trends regarding e-readers, and asks: how should major publishers like Random House respond to these trends?Starting at €8.20
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eReading: Kindle de Amazon
Anand, Bharat N.; Olson, Peter W.; Tripsas, MaryCase HBS-711S17StrategyEn noviembre de 2007, Amazon presentó el Kindle, el primer lector electrónico con la funcionalidad inalámbrica. El caso describe el lanzamiento del Kindle y proporciona información sobre los jugadores representativos de la industria (o ecosistema más amplio) que son susceptibles de ser afectados y reaccionan entre ellos: Penguin (la editorial educativa líder), Barnes & Noble (la más grande y bricks- -mortar minorista), Apple y Sony (como los fabr...Starting at €8.20
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eReading: Amazon's Kindle
Anand, Bharat N.; Olson, Peter W.; Tripsas, MaryCase HBS-709486-EStrategyIn November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected, and react: including Penguin (the leading educational publisher), Barnes & Noble (the largest bricks-&-mortar retailer), Apple and Sony (as manufacturers of competing devices), Goo...Starting at €8.20
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TripAdvisor: An Itinerary for Growth
Rayport, Jeffrey; Rascoff, Spencer; Ma, Susie L.Case HBS-820039-EStrategyIn 2019, TripAdvisor was one of the best known online travel brands and for nearly 20 years founder and CEO Steve Kaufer had steered TripAdvisor to growth and profitability, but recently the company's pace of growth had started to slow. Most of the company's revenue was generated by users clicking from its site to hotel booking sites. TripAdvisor relied on Google for both free and paid traffic. As Google began to build up and promote its own trav...Starting at €8.20
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The Newspaper Industry in Crisis
Collis, David J.; Olson, Peter W.; Furey, MaryCase HBS-709463-EStrategyThis note is a primer on the newspaper industry, which has been in decline in the U.S. and Western Europe. The 19th century business model whereby news and editorial content was packaged and delivered to homes daily and paid for by national advertisers has been overturned by the internet and the corresponding immediate access to global information. The note covers the history of newspapers, industry economics, current news consumption trends, the...Starting at €8.20
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The Guardian: Transition to the Online World
Collis, David J.; Olson, Peter W.; Furey, MaryCase HBS-709464-EStrategyThe Guardian had been an early innovator in online newspapers and had not only become the leading U.K. newspaper web site, but was making strides with audiences outside of the U.K. However, The Guardian had been losing money since 2000, and, in spite of the relative success of the website, online revenue remained less than 20% of the newspaper's total revenue. What changes would The Guardian have to make to sustain its mission of being "the world...Starting at €8.20
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WeWork
Rayport, Jeffrey; Gulick, Sarah; Preble, MatthewCase HBS-818101-EStrategyStarting at €8.20