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Cómo lanzar nuevos productos para llegar al mercado de masas
Collection: IESE (España)Ref.: 75104Published: Dec 1, 2020Format: PDFPages: 9Language: Spanish - Article
Blue Ocean vs. Five Forces
Collection: HBSP (USA)Ref.: HBS-F1005D-EPublished: May 1, 2010Format: PDFPages: 2Language: English - Article
New product launch strategy. Mix novelty and familiarity to move from niche to mainstream
Collection: IESE (España)Ref.: 75117Published: Dec 1, 2020Format: PDFPages: 9Language: English - Article
Estrategia global entre Oriente y Occidente
Collection: IESE (España)Ref.: ART-2050Published: Dec 15, 2011Format: PDFPages: 8Language: Spanish - Article
Global Strategy Requires a Meeting of Minds
Collection: IESE (España)Ref.: ART-2050-EPublished: Dec 15, 2011Format: PDFPages: 8Language: English - Article
Blue Ocean vs. Five Forces (Spanish version)
Collection: HBSP (USA)Ref.: HBS-F1005DPublished: May 1, 2010Format: PDFPages: 3Language: Spanish