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Blue Ocean vs. Five Forces
Burke, Andrew; van Stel, Andre; Thurik, RoyArticle HBS-F1005D-EStrategyA new empirical study compares innovative and competitive strategies. Blue Ocean holds its own-until competition erodes profits from innovation, after 15 or so years. The authors suggest a blend of the two approaches.Starting at €8.20
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Estrategia global entre Oriente y Occidente
Kase, Kimio; Slocum, Alesia; Zhang, YingyingArticle ART-2050StrategyLa creciente importancia de las economías asiáticas en la escena mundial ha hecho mucho más que revolucionar el viejo orden económico. A medida que la economía se globaliza, las interacciones empresariales entre Oriente y Occidente plantean nuevos retos. En nuestro libro Asian versus Western Management Thinking: Its Culture-Bound Nature examinamos distintas líneas de investigación al respecto, desde el management intercultural hasta la psi...Starting at €8.20
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Global Strategy Requires a Meeting of Minds
Kase, Kimio; Slocum, Alesia; Zhang, YingyingArticle ART-2050-EStrategyThe growing prominence of Asian economies on the world stage has done more than shake up the old economic order. As the world economy becomes increasingly globalized, new challenges are being thrown up by cross-cultural business interactions between East and West. In our book, Asian Versus Western Management Thinking: Its Culture-Bound Nature, we review various research perspectives, from cross-cultural management to cognitive psychology. ...Starting at €8.20
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Blue Ocean vs. Five Forces (Spanish version)
Burke, Andrew; van Stel, Andre; Thurik, RoyArticle HBS-F1005DStrategyA new empirical study compares innovative and competitive strategies. Blue Ocean holds its own-until competition erodes profits from innovation, after 15 or so years. The authors suggest a blend of the two approaches.Starting at €8.20