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Blue Ocean vs. Five Forces
Burke, Andrew; van Stel, Andre; Thurik, RoyArticle HBS-F1005D-EStrategyA new empirical study compares innovative and competitive strategies. Blue Ocean holds its own-until competition erodes profits from innovation, after 15 or so years. The authors suggest a blend of the two approaches.Starting at €8.20
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Blue Ocean vs. Five Forces (Spanish version)
Burke, Andrew; van Stel, Andre; Thurik, RoyArticle HBS-F1005DStrategyA new empirical study compares innovative and competitive strategies. Blue Ocean holds its own-until competition erodes profits from innovation, after 15 or so years. The authors suggest a blend of the two approaches.Starting at €8.20