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Ventaja competitiva frente al calentamiento global
Lash, Jonathan; Wellington, FredArticle HBS-R0703FStrategyEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. Ya sea que esté en una industria tradicional de la chimenea o de una empresa "limpia" como la banca de inversión, su empresa cada vez más sentir los efectos del cambio climático. Incluso la gente escépticos acerca de los peligro...Starting at €8.20
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Competitive Advantage on a Warming Planet
Lash, Jonathan; Wellington, FredArticle HBS-R0703F-EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice, along with suggestions for further reading. Whether you're in a traditional smokestack industry or a "clean" business like investment banking, your company will increasingly feel the effects of climate change. Even people skeptical about global warming's dangers are recognizing that, simply because so many ...Starting at €8.20
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When Every Customer Is a New Customer
Cool, Karel; Paranikas, PetrosArticle HBS-F1105A-EStrategyEven slow-growing markets can be highly dynamic, if there is rapid turnover of the customer base. Examples include smoking cessation aids, video games, diapers, bridal magazines, and real estate agencies. Potential new entrants can assess the opportunities by calculating what the authors call the net turnover rate, or NTR-the ratio of new consumers to total consumers in a given year. They can then use several suggested strategies to break into th...Starting at €8.20
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When Every Customer Is a New Customer (Spanish version)
Cool, Karel; Paranikas, PetrosArticle HBS-F1105AStrategyEven slow-growing markets can be highly dynamic, if there is rapid turnover of the customer base. Examples include smoking cessation aids, video games, diapers, bridal magazines, and real estate agencies. Potential new entrants can assess the opportunities by calculating what the authors call the net turnover rate, or NTR-the ratio of new consumers to total consumers in a given year. They can then use several suggested strategies to break into th...Starting at €8.20