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The Profitability of Proof
Neil Bendle; Dilip SomanArticle IVEY-9B17TC02-EStrategyGathering the evidence required to back up a corporate claim has always been important, but the case for effective evidence gathering has never been greater than today. Unfortunately, while the data that organizations ordinarily collect can be useful, it is often insufficient to answer relevant questions. In other words, the evidence required typically isn’t ready to be analyzed and often must be developed using real-world experimentation. This p...Starting at €8.20
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Ventaja competitiva frente al calentamiento global
Lash, Jonathan; Wellington, FredArticle HBS-R0703FStrategyEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. Ya sea que esté en una industria tradicional de la chimenea o de una empresa "limpia" como la banca de inversión, su empresa cada vez más sentir los efectos del cambio climático. Incluso la gente escépticos acerca de los peligro...Starting at €8.20
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Competitive Advantage on a Warming Planet
Lash, Jonathan; Wellington, FredArticle HBS-R0703F-EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice, along with suggestions for further reading. Whether you're in a traditional smokestack industry or a "clean" business like investment banking, your company will increasingly feel the effects of climate change. Even people skeptical about global warming's dangers are recognizing that, simply because so many ...Starting at €8.20
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Survival of the Best Fitted
Mark B. Vandenbosch; Neil Bendle; Ranjan BanerjeeArticle IVEY-9B19TB02-EStrategyTo avoid extinction in the Age of Disruption, managers need to know that many evolutionary concepts are misapplied when used to illuminate business strategyStarting at €8.20