IESE (España)
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Leading the Digital Transformation
Káganer, Evgeny; Zamora López, Javier; Sieber, Sandra; Rowsell-Jones, Andy; Leonardi, Paul M.; Bailey, Diane E.; Barley, Stephen R.Dossier DOS-18-EInformation Technologies, Leadership and People Management, StrategyEquipping managers with the skills and competencies they need to stay not just in the race but one step ahead.Starting at €15.00
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Groundbreaking Ideas to Achieve Digital Edge
Rowsell-Jones, AndyArticle ART-2413-EInformation Technologies, Strategy"We will create an app that..." Hearing this phrase in your company may be a hint that you are about to wander down the wrong path. This article explains the correct path to follow in creating a digital edge, which involves combining your company's physical and digital resources in innovative ways that create new capabilities and generate new sources of value and revenue. Citing examples of companies that have done this successfully, the author p...Starting at €8.20