Ivey Business School (Canada)
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Bed Bath & Beyond: Is Online the Solution
Wolfgang Messner; Suzanne Ducker; Katherine C. WilsonCase IVEY-9B19M105-EStrategyBed Bath & Beyond Inc. (BBBY) was founded in 1971 and focused on retailing items for customers’ “home and heart” life events, such as weddings, births, and moves. By the end of 2017, the company had over 1,530 stores distributed in the United States, PuerStarting at €8.20
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Cognizant: Recovering from a Bribery Scandal in India
Wolfgang Messner; Jeremy P MartinezCase IVEY-9B20C029-ELeadership and People Management, StrategyIn February 2019, Cognizant Technology Solutions (Cognizant), an American information technology (IT) outsourcing company, was ordered to pay a total of US$28 million in penalties to the U.S. Securities and Exchange Commission and the US Department of JusStarting at €8.20
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Amul's IT-Enabled Service Delivery to Dairy Farmers
Harekrishna Misra; S. R. AsokanCase IVEY-9B16E020-EInformation Technologies, StrategyKaira District Co-operative Milk Producers’ Union Limited (Kaira Union), a member union of the popular dairy brand Amul, was using information technology (IT)-enabled services to benefit individual dairy farmers with very small herd sizes in India. The technical inputs, such as veterinary services, were provided through veterinary centres located near clusters of villages. To improve service delivery, better manage inventory, deploy veterinarians...Starting at €8.20
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Health Insurance to the Base of the Pyramid
Suresh B.P.; S. R. AsokanCase IVEY-9B11A015-EMarketing, StrategyThis case describes a unique insurance scheme in India called Krupa Arogya Suraksha, promoted by the Shree Krishna Arogya Trust. The product was designed with the aim of extending basic health coverage to the “base-of-the-pyramid” population at an affordable premium. The services were provided by Shree Krishna Hospital, of which the Trust was an associate. The Trust and the hospital were looking at a win-win situation: in providing modern health ...Starting at €8.20
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Laxmi Protein Products
Saswata N. Biswas; S. R. Asokan; Suresh B.P.Case IVEY-9B12A029-EMarketing, StrategyThis case describes a typical situation faced by any firm engaged in marketing a commodity. Laxmi Proteins processed and sold pigeon pea, called toor or tur in Hindi. The processed grain was known as toor dal and was an important source of protein in the predominantly vegetarian diet of Indians. With the ongoing economic boom and subsequent increase in household income, it was expected that expenditures on more wholesome diets would increase and ...Starting at €8.20