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Icelandair (A, B, C, D y E) - Teaching Note
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualTeaching Note SMT-132-ECorporate Governance, Innovation and Change, StrategyThis five-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition and upward cost pressure. The case delves into the development of the airline and its "hybrid" bu...Starting at €0.00
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Sawchyn Guitars: Can an Old Business Learn New Tricks - Teaching Note
Meredith Woodwark; Matthew WongTeaching Note IVEY-8B13M084-EEntrepreneurship, StrategyTeaching note for product 9B13M084.Starting at €0.00
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Carbfix: Storing CO2 forever - Teaching Note
Mitchell, Jordan; Rahnema Alavi, Ahmad; Sigurjonsson, Throstur OlafTeaching Note FT-123-EBusiness Ethics and Corporate Social Responsibility, Finance, StrategyIn March 2021, the team at Carbfix -a start-up born out of the culmination of more than 15 years of work by universities and parent company Reykjavik Energy- believed it had a game-changing technology to fight against climate change: eliminating CO2 permanently and safely from the atmosphere by storing it in basalt rock. In an aim to scale, they were considering three options to commercialize the concept: licensing the technology to other countri...Starting at €0.00
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Helarctos Ventures: Investing in Seed-Stage Start-Ups - Teaching Note
Matthew WongTeaching Note IVEY-8B19M112-EStrategyTeaching note for product 9B19M112.Starting at €0.00
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Lan Airlines in 2008: Connecting the World to Latin America, Teaching Note
Casadesus-Masanell, Ramon; Mitchell, Jordan; Tarzijan, JorgeTeaching Note HBS-709492-EStrategyTeaching Note for [709410].Starting at €0.00
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Two Ways to Fly South: Lan Airlines and Southwest Airlines, Teaching Note
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanTeaching Note HBS-710422-EStrategyTeaching Note for 707414.Starting at €0.00
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The KLM Approach to Alliances - Teaching Note
Mitchell, Jordan; Ozcan, Pinar; Ariño, AfricaTeaching Note SMT-61-EStrategyWhen it teamed up with Northwest Airlines in 1989, KLM became Europe's first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the major milestones in the development of KLM's major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, Alitalia,...Starting at €0.00
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Waste Concern: Turning a Problem into a Resource - Teaching Note
Mitchell, Jordan; Mair, JohannaTeaching Note DGT-51-EEntrepreneurship, StrategyNote prepared as an aid to instructors in the classroom use of case DG-1502-E: Waste Concern: Turning a problem into a resource.Starting at €0.00
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Fiat's Strategic Alliance with Tata - Teaching Note
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarTeaching Note SMT-60-EInnovation and Change, StrategyThis case covers the automotive industry, Fiat and Tata's corporate background and provides an in-depth description of how the two sides came together and the entire pre-operational negotiation process. The case is set as of October 2007 immediately after the companies had finalized a joint venture for the manufacturing of passenger cars, engines and transmissions in India for national and international markets. The alliance also includes additio...Starting at €0.00
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Ducati: In Pursuit of Magic (A & B) - Teaching Note
Mitchell, Jordan; Cassiman, BrunoTeaching Note DGT-57-EInnovation and Change, StrategyThis teaching note accompanies the cases, "Ducati: In Pursuit of Magic (A-B)," which have been designed for MBAs and Executive Education strategy classes. The main teaching thrust is for students to stretch strategic thinking and generate various strategic options for Ducati. The instructor can unpack the evolution of Ducati from 1996 until 2006 from a strategic perspective. By the end of the class, students will have: * Understood the central co...Starting at €0.00