Ivey Business School (Canada)
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Julie Hallman at the Falaise Foundation
Ann C. Frost; Tony S. Frost; Mary GillettCase IVEY-9B16M073-EEntrepreneurship, StrategyIn May 2014, Julie Hallman was about to assume the presidency of the struggling non-profit arts organization, the Falaise Foundation, which offered a residence for small groups of artists and scholars from around the world to work on creative endeavours at its extensive property in the South of France. The foundation was suffering financially due to a combination of weak fundraising, high operating costs, an ineffective board of trustees, and a m...Starting at €8.20
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Examining Supply-Side Benefits of Virtual Teaching
Ann C. Frost; Tony S. FrostArticle IVEY-9B20TC02-EStrategySome physical classroom experiences can’t be beat, but moving university programs online offers instructors unexpected advantages.Starting at €8.20
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Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times
Servjaeta Verma; Vinay VermaCase IVEY-9B20A080-EMarketing, StrategyIn Nepal, which primarily relied on the use of oral therapy for the treatment of chronic respiratory conditions, Nirparaj Joshi, country manager for Nepal at Cipla Limited (Cipla), had been successful in creating a market plan for the inhaler brand, SerofStarting at €8.20
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Desi Hangover: Circular Transition of a Conscious Fashion Brand
Servjaeta VermaCase IVEY-W27249-EEntrepreneurship, StrategyDesi Hangover, an Indian company empowering artisans to manufacture handcrafted leather footwear, was a finalist at Lakmé Fashion Week in 2020 in the category of Circular Changemakers. The chief executive officer had a dream of establishing his company as a leading circular economy fashion brand, and now he had a chance to pitch his vision of the future. But his core team had reservations and worried about the cost and risk of transitioning fully...Starting at €8.20
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Wild Chef Limited: Scaling Up a Cloud-Based Restaurant
Servjaeta VermaCase IVEY-9B18A007-EEntrepreneurship, Marketing, StrategyWild Chef Limited (Wild Chef) was a multi-cuisine restaurant operating a take-away and delivery format in Delhi’s National Capital Region. It adopted the emerging concept of cloud kitchen in July 2016, considering the promising opportunities offered by the rapidly growing food-technology market in India. Key strategic decisions helped Wild Chef achieve its operational break-even point in its third month, and after one year, the owners were consid...Starting at €8.20
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Cipla Limited: Taking Inhalation Therapy to the Masses
Servjaeta VermaCase IVEY-9B19M003-EStrategyCipla Limited was a pioneer in inhalation therapy in India, and was globally acclaimed for its range of inhalers for obstructive airway diseases such as asthma and chronic obstructive pulmonary disease. In 2014, the company wanted to take inhalation therapy to the masses, especially in the rural and semi-urban areas of the country. This required strengthening its reach at the general practitioner level (among primary care physicians) and extendin...Starting at €8.20
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Cipla Limited: Taking Inhalation Therapy to the Masses - Teaching Note
Servjaeta VermaTeaching Note IVEY-8B19M003-EStrategyTeaching note for product 9B19M003.Starting at €0.00
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Desi Hangover: Circular Transition of a Conscious Fashion Brand - Teaching Note
Servjaeta VermaTeaching Note IVEY-W27250-EEntrepreneurship, StrategyTeaching note for product W27249.Starting at €0.00