Ivey Business School (Canada)
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Nuway Software: Making the New Way Sustainable - Teaching Note
Susan J. Van Weelden; Laurie George BusuttilTeaching Note IVEY-8B20M104-EStrategyTeaching note for product 9B20M104.Starting at €0.00
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Dudley, Dentists and Design: A 3D Disruption Dilemma
Glenn Brophey; Evan StubbertCase IVEY-9B15M061-EEntrepreneurship, StrategyThe managing partner of Proto3000, a 10-year-old 3D Printing services and supply firm, was both gratified by the recent explosion of popular media coverage of 3D Printing that was certain to bring his firm additional opportunities, and concerned as to how his company could maintain their broad leadership position as new competitors began to join the fray. As the managing partner began thinking about what to do next, he wondered whether he should ...Starting at €8.20
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Making Waves in Rural Kenya
Sebastian Herrmann; Glenn Brophey; Denyse Lafrance-HorningCase IVEY-9B09A015-EEntrepreneurship, Marketing, StrategyThe developers of a simple, inexpensive, locally produced rain water harvesting system tackle the social marketing issues in the undeveloped market of rural Kenya. The benefits of the product are obvious but the poverty levels and entrenched traditions create significant and unique marketing challenges.Starting at €8.20
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Microfinance and the Kipsigis of Southwest Kenya
Glenn Brophey; Robin WiszowatyCase IVEY-9B08M059-EEntrepreneurship, StrategyA group of business students and their professor travel to rural Kenya to work with Free The Children (FTC), an in-situ, non-governmental organization (NGO) that is focused on generational social change through education for children. This Canadian NGO has had considerable success in meeting this original objective and now sees health care and economic development concerns as being the next barriers to expansion of its educational thrust for the ...Starting at €8.20
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Banff Aspen Lodge: Evolving the Business Strategy - Teaching Note
Laurie George Busuttil; Susan Van WeeldenTeaching Note IVEY-8B18M126-EStrategyTeaching note for product 9B18M126.Starting at €0.00
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Nuway Software: Making the New Way Sustainable
Susan J. Van Weelden; Laurie George BusuttilCase IVEY-9B20M104-EStrategyNuway Software (Nuway) specialized in custom mobile software. While it had procured many contracts over its 15 year history, mostly for the less than truckload and courier sectors of the transportation industry, by the beginning of 2020, it had not foundStarting at €8.20
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A Project Dilemma at Canadian Shield Insurance
Glenn Brophey; Cristobal Sanchez-Rodriguez; Derek Stacey; David HemsworthCase IVEY-9B11E010-EEntrepreneurship, Information Technologies, Leadership and People Management, StrategyIn market-leading firms, software development is often undertaken by in-house teams to address specific information systems (IS) needs — in part because nothing that fits specific needs is commercially available. These projects often end up taking longer than planned and exceeding ever-growing budgets.In this case, in-house software development of an information system for Canadian Shield Insurance was finally nearing completion (over budget and ...Starting at €8.20
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Scenic Floral: Go North Young Man?
Laurie George Busuttil; Susan Van Weelden; Emma VanderPloegCase IVEY-W25532-EAccounting and Control, StrategyBen Van Weelden, Manager of Scenic Floral, was considering providing direct-to-door delivery to Northern Ontario stores for its main customer, Metro Inc. Scenic was looking for ways to increase sales and profit, but also had its eye on providing coast-to-Starting at €8.20