Ivey Business School (Canada)
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Vietnam's Embrace of ICT for Economic Development: Success and Future Challenges
Vu Minh Khuong; Robert D. AustinCase IVEY-9B15E005-EInformation Technologies, StrategyVietnam has made impressive economic gains over a period of three decades, following the Doi Moi reforms of 1986. Before reform, the country’s socialist economy had been unable to displace the poverty that had plagued the country in the aftermath of the Vietnam War. After reform, Vietnam has experienced many years of sustained growth, as evidenced by its advances on several economic performance rankings. By 2014, Vietnam's rankings compared favou...Starting at €8.20
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Copenhagen School of Entrepreneurship: Business Incubation in the Danish Context - Teaching Note
Robert D. Austin; Dana Minbaeva; Demetra DimokopoulosTeaching Note IVEY-8B17M116-EStrategyTeaching note for product 9B17M116.Starting at €0.00
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Greenkraft: Ensuring Sustainability During and Post COVID-19
Jaydeep MukherjeeCase IVEY-W31072-EStrategyGreenkraft Private Limited (Greenkraft) supplied artisanal products to global clients and was an India-based not-for-profit organization. The company worked to address the socio-economic needs of artisan women. For 800 women workers, the Greenkraft production unit symbolized independence and pride, motivating them to work and deliver quality output. During the COVID-19 pandemic, Greenkraft was compelled to adopt home production to supplement prod...Starting at €8.20
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Greenkraft: Ensuring Sustainability During and Post COVID-19 - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-W31073-EStrategyTeaching note for product W31072.Starting at €0.00
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Planet Milk: Choosing a Route to Market - Teaching Note
Subhan Sundaray; Jaydeep MukherjeeTeaching Note IVEY-W28628-EMarketing, StrategyTeaching note for product W28627.Starting at €0.00
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Mantra Ayurveda: Scaling Direct-To-Consumer Marketing
Aditi Saini; Jaydeep MukherjeeCase IVEY-W25497-EMarketing, StrategyMantra Ayurveda (Mantra), established in India in 2020, manufactured and marketed luxury Ayurvedic skin care and hair care products. The brand’s equity in the Indian market was low, its performance marketing efforts were not leading to expected revenue gains, and the revenue from direct-to-consumer (DTC) initiatives had experienced a negligible uptick in financial year (FY) 2020–21. In April 2021, the chief executive officer would have to convinc...Starting at €8.20
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Boosting Boost: Charting Growth Opportunities
Jaydeep Mukherjee; Sriram PadmanabhanCase IVEY-9B15A003-EMarketing, StrategyThe general manager of GlaxoSmithKline India has been tasked to increase annual sales of the health food drink Boost to upwards of 18 per cent, without any significant change in contribution margins.Repositioning the brand could increase the size of the target market, but may also jeopardize the brand’s sharply defined positioning. Attempting expansion of the distribution network, where the competition is strong and deeply entrenched, might strai...Starting at €8.20
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Copenhagen School of Entrepreneurship: Business Incubation in the Danish Context
Robert D. Austin; Dana Minbaeva; Demetra DimokopoulosCase IVEY-9B17M116-EEntrepreneurship, StrategyIn 2015, the Copenhagen School of Entrepreneurship (CSE), the largest business incubator in Denmark, was admitting 100–125 new start-ups each year and attracting external funding of US$33 million from both public and private sources—all with an annual budget of US$435,000, funded exclusively by the Copenhagen Business School. Like most business incubators, CSE worked to provide entrepreneurs with training, mentorship, and investors, and to enhanc...Starting at €8.20
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HCL Beanstalk: All-in-One Desktop Re-Launch
Jaydeep Mukherjee; Rahul SethCase IVEY-9B13A012-EMarketing, StrategyAWARD WINNING CASE - Best case in the Marketing category, 2012 ISB-Ivey Global Case Competition. In 2012, HCL Infosystems Ltd. is a reputable computer hardware firm and a major player in the Indian desktop market. Due to changes in consumer behaviour, the desktop market is shrinking and demand is shifting towards laptops, where HCL has a miniscule presence. At the same time, the desktop market is witnessing the emergence of a new form of devices ...Starting at €8.20
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Citibank India Credit Cards: Strategy for Profitable Growth
Jaydeep Mukherjee; Sanket KawdeCase IVEY-9B14A016-EMarketing, StrategyThe target market of Citibank cards in India was aligned with the profitability objectives of the company. However, if it continued with its current strategy, it faced the risk of being a niche player in a growing market and losing the profit potential from other segments and geographies in the near future. The CEO needed to reconsider the target market and finalize a marketing strategy in the face of the changing composition of the marketplace, ...Starting at €8.20