Ivey Business School (Canada)
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Branding BY-HEALTH: The Value of Transparency
Denghua Yuan; William Wei; Matthew MardresCase IVEY-9B17M126-EStrategyBY-HEALTH Co., Ltd. (BY-HEALTH), a Chinese dietary supplement company founded in 1995, had a first-mover advantage as a contemporary health supplement provider in Mainland China. It had successfully utilized this advantage to conquer a significant portion of the market. However, by early 2017, maintaining this leadership position in the market had become increasingly difficult, largely due to deteriorating public perception of consumables origina...Starting at €8.20
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Bauing Construction Holding Group Co. Ltd: Going Global
Denghua Yuan; Qian (Claire) Deng; William WeiCase IVEY-9B18M187-EStrategyIn 2014, Shenzhen Bauing Construction Holding Group Co. Ltd. (Bauing Group) decided to expand internationally, and successfully established subsidiary companies in several Southeast Asian countries. Based on this success in Southeast Asia, Bauing Group deStarting at €8.20
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Branding BY-HEALTH: The Value of Transparency - Teaching Note
Denghua Yuan; William Wei; Matthew MardresTeaching Note IVEY-8B17M126-EStrategyTeaching note for product 9B17M126.Starting at €0.00
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Bauing Construction Holding Group Co. Ltd: Going Global - Teaching Note
Denghua Yuan; Qian (Claire) Deng; William WeiTeaching Note IVEY-8B18M187-EStrategyTeaching note for product 9B18M187.Starting at €0.00