Ivey Business School (Canada)
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Samsung Electronics (A): Entering India
Sumit Chakraborty; Sushil K. Sharma; Sougata RayCase IVEY-9B06M034-EEntrepreneurship, StrategySamsung Electronics (Samsung) managing director had presented the new management philosophy for achieving leadership in a global market. The three-part strategy would prioritize quality, globalization, and multifaceted integration, in that order. After a restructuring effort, Samsung had emerged as a leader in the global electronics industry. Now, considering the new management philosophy and several other factors, the managing director faced the...Starting at €8.20
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Child in Need Institute: Non-Profit or Hybrid
Anjan Ghosh; Sougata Ray; Indranil BiswasCase IVEY-9B13M055-EEntrepreneurship, StrategyAWARD WINNING CASE - Inclusive Business Models Award, 2013 European Foundation for Management Development (EFMD) Case Writing Competition and Best case, 2012 ISB-Ivey Global Case Competition. In February 2009, the additional director at the Child In Need Institute (CINI) received the most challenging assignment that CINI’s board of governors had ever given him — to prepare a comprehensive proposal recommending whether the organization should cont...Starting at €8.20
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Caribbean Information and Credit Rating Services (A)
Venkataraman Sankaranarayanan; Sougata RayCase IVEY-9B14M082-EEntrepreneurship, StrategyThe Caribbean Information and Credit Rating Services (CariCRIS) cases depict the strategic dynamics of setting up a first-of-its-kind international venture by an Indian credit rating agency in an emerging market. The cases trace the institutional and market development challenges in the evolution of this international joint venture (IJV) in a multi-country setting in the Caribbean and the strategic dilemmas faced by the expatriate chief executive...Starting at €8.20
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Caribbean Information and Credit Rating Services (B)
Venkataraman Sankaranarayanan; Sougata RayCase IVEY-9B14M084-EEntrepreneurship, StrategyThis is a supplement to case (A) 9B14M082.The CariCRIS cases depict the strategic dynamics and market entry challenges of setting up a first-of-its-kind venture by an Indian credit rating agency in a multi-country setting in the Caribbean. While Case (A) focuses on pre-market launch strategic dilemmas, Case (B) traces the continuing obstacles to the firm’s market development subsequent to its launch and the critical issues that confront the manag...Starting at €5.74
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Bamboos Health Care Holdings (Hong Kong) Ltd.: Business Model and Expansion - Teaching Note
Kevin Au; Howard Lam; Shi Yu Lu; Icy Fong Ling Ngai NGAITeaching Note IVEY-8B18M170-EStrategyTeaching note for product 9B18M170.Starting at €0.00
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OpenSky.tv: A New Business Model-Content Creation, Curation, Consumption, and Commercialization
Howard Lam; Chi Fai Chan; Icy Fong Ling Ngai NGAICase IVEY-9B19A016-EEntrepreneurship, Marketing, StrategyOpenSky.tv was founded in 2016 with the objective of getting people back to watching video content on television. The founder wanted all video content to be accessible through an Internet connection on the viewer’s television. His company’s platform located and brought together programs and videos that were of interest to each viewer, so viewers could have their own personalized video channel. One full year after its launch, OpenSky.tv wanted to ...Starting at €8.20
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Samsung Electronics (B): In India
Sumit Chakraborty; Sushil K. Sharma; Sougata RayCase IVEY-9B06M035-EEntrepreneurship, StrategyIn part A of this case, Samsung's managing director had to decide whether Samsung should enter the Indian market. Now, three years later, he was ready to relinquish the position. The three years had been very successful and the managing director was promoted to vice-president of global sales and marketing of display products. One of the first decisions facing the new managing director as he takes the position is what type of products Samsung shou...Starting at €5.74
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Bamboos Health Care Holdings (Hong Kong) Ltd.: Business Model and Expansion
Kevin Au; Howard Lam; Shi Yu Lu; Icy Fong Ling Ngai NGAICase IVEY-9B18M170-EEntrepreneurship, StrategyThe chief executive officer of Bamboos Health Care Holdings (Hong Kong) Ltd. (Bamboos) started her entrepreneurship journey in 2005 with a telephone and a fax machine. She created a platform to match the demand from patients or their relatives with the supply of services from health care professionals. After 12 years in operation, following one consistent business model, Bamboos was listed on the main board of the Hong Kong Stock Exchange. Despit...Starting at €8.20