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Mire más allá: una herramienta para controlar el entorno de su empresa
Dávila Parra, Antonio; Oyon, Daniel; Parmigiani, Pilar; Schnegg, MaëlArticle ART-2715Information Technologies, Innovation and ChangeDurante décadas, sistemas de gestión como el cuadro de mando integral han ayudado a los directivos a analizar el rendimiento de sus empresas. Aunque son útiles para alinear la estrategia, se necesitan otras herramientas que monitoricen el entorno, pues es ahí donde se encuentran las oportunidades y riesgos reales. Tras analizar cómo los cambios externos hacen triunfar a algunas empresas y fracasar a otras, los autores presentan un sistema de gest...Starting at €8.20
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Look Outside Your Firm: A Tool to Sense What's Coming
Dávila Parra, Antonio; Oyon, Daniel; Parmigiani, Pilar; Schnegg, MaëlArticle ART-2715-EInformation Technologies, Innovation and ChangeFor decades, management systems such as the Balanced Scorecard have existed to help managers analyze information on their internal performance. While useful for aligning strategy, different tools are needed to focus managers' attention on the external environment -- for it is there where the real opportunities and threats lie. This article begins by exploring how changes in the landscape create winners and losers. Then, the authors outline the ne...Starting at €8.20
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Verizon Reimagines Corporate Real Estate - Teaching Note
Lehr, Josh; Prats, Mª Julia; Amigó, Pau; Saccomano, CelesteTeaching Note ET-33-EDecision Analysis, Entrepreneurship, Innovation and ChangeVerizon embodies the concept of metamorphosis. In a telecom industry undergoing transformation, Verizon must conquer its market positioning, using its leadership in conventional products as a base to explore new products and services. The new Verizon should mutate from a traditional telecom company to a digital company. This change has strong implications at every level of the firm, including the utilization of its vast real estate portfolio.Starting at €0.00