IESE (España)
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Measuring Uncertainties: Probability Functions (Chinese Version)
Ariño, Miguel AngelTechnical Note ADN-258-ZHDecision Analysis, EconomicsIn this note we present probability functions as a tool to measure uncertainties. Discrete and continuous probabilities are introduced as well as the distinction between probability functions and cumulative probabilities. The mean and standard deviation of a probability are also presented.Starting at €8.20
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M-Pesa - Mobile Banking in Kenya (Chinese Version)
Sieber, Sandra; Lago, Alejandro; GO, TimothyCase SI-192-ZHInformation Technologies, Innovation and Change, Service and Operations ManagementM-Pesa is an innovative mobile-phone-based money transfer service from Safaricom, the largest mobile network operator in Kenya. M-Pesa allows users with a national ID card or passport to deposit, withdraw and transfer money to other users easily via SMS. Originating from the idea of using mobile technology to help customers make payments to microfinance institutions, M-Pesa had transformed itself into a nationwide money transfer service used by m...Starting at €8.20
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Haier In Japan: An Ongoing Transformational Journey (Chinese Version)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, SebastianCase DPO-464-ZHInnovation and Change, Leadership and People ManagementFor Du Jingguo, president of Haier Asia, a lot had been achieved since Haier acquired Sanyo in Japan. Compared with the beginning of 2012, the year of the acquisition, employees' morale had been restored. People were generally motivated and saw a positive future for the company and their own careers. A new organizational structure based on the principles of self-managed units (ZZJYT) and the Rendanheyi principle had been created. Some units even ...Starting at €8.20
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Forecasting in companies (Chinese Version)
Ariño, Miguel Angel; Agell, PereTechnical Note ADN-248-ZHDecision Analysis, EconomicsStarting at €8.20
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Exercises on Probabilities and Uncertainties (Chinese Version)
Ariño, Miguel AngelExercise ADE-23-ZHDecision Analysis, EconomicsThis is a set of three solved and three proposed exercises on probability functions.Starting at €8.20
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Exercises on Production Decisions (Chinese Version)
Ariño, Miguel AngelExercise ADE-25-ZHDecision Analysis, EconomicsThis is a collection of four exercises to practice the critical fractile method in production decisions when demand is uncertain and the company has to decide how many units to produce before demand is known.Starting at €8.20
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Movies online (A) (Chinese Version)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-277-ZHDecision Analysis, EconomicsA futuristic situation is envisioned where a provider of movies online has to negotiate with a studio the distribution of a movie. The decision boils down to the choice between two alternative license arrangements: a fixed payment and a variable payment. The variable payment requires the elicitation of the (continuous) probability distribution of sales by means of five percentiles.Starting at €8.20
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Vancouver: The Challenge of Becoming the Greenest City (Chinese Version)
Berrone, Pascual; Ricart, Joan Enric; Blázquez, María LuisaCase SM-1612-ZHEconomics, Innovation and Change, StrategyThe case describes the Greenest City 2020 Action Plan that the City of Vancouver formally launched in 2011 and whose aim is to make Vancouver the greenest city on the planet. Gregor Robertson, mayor of Vancouver, is the main champion of the ambitious strategic plan. While he has had past success as a social entrepreneur and has implemented several green urban initiatives in his role as mayor, he struggles with some areas and aspects of the plan. ...Starting at €8.20