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Renault, S.A.
Lebeault X.; Joachimsthaler, Erich A.Case M-1011-EMarketingIn a time period of ten years, Renault S.A. transformed from a loss-making, government-run social welfare agency to a profit-oriented company with a line of top-selling automobiles and a reputation for advertising savy, and customer responsiveness. From being the largest European automobile manufacturer, the company dropped to sixth place ten years ago. Today, it is back in third place and growing in the automobile industry's difficult trading ti...Starting at €8.20