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El sí institucional: la entrevista HBR a Jeff Bezos
Bezos, Jeff; Kirby, Julia; Stewart, Thomas A.Article HBS-R0710CLeadership and People ManagementDesde su fundación, en 1995, de Amazon.com audaces a menudo han dejado observadores rascándose la cabeza, si no es la predicción de la desaparición de la empresa. ¿Por qué abrir una plataforma minorista propietaria efectiva a la competencia de los vendedores de terceros? ¿Por qué herramientas de maquillaje que Amazon desarrollados para su propio uso a disposición de otros desarrolladores de sitios web? (¿Por qué, para el caso, colocar comentarios...Starting at €8.20
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Institutional Yes: The HBR Interview with Jeff Bezos
Bezos, Jeff; Kirby, Julia; Stewart, Thomas A.Article HBS-R0710C-ELeadership and People ManagementSince its founding, in 1995, Amazon.com's bold moves have often left observers scratching their heads, if not predicting the company's demise. Why open up an effective proprietary retail platform to competition from third-party sellers? Why make tools that Amazon developed for its own use available to other website developers? (Why, for that matter, post negative reviews of your products?) Two HBR editors interviewed Bezos, the founder and CEO, t...Starting at €8.20
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Cisco ve el futuro
Chambers, John; Fryer, Bronwyn; Stewart, Thomas A.Article HBS-R0811DLeadership and People ManagementDurante sus casi 14 años al frente del gigante de redes Cisco Systems, Chambers ha desarrollado una capacidad extraordinaria para las tendencias del mercado sentido mucho antes de que otros lo hagan. Predijo, por ejemplo, que la transmisión de voz podría ser libre mucho antes de que las redes de ordenadores, incluso podría llevarlo. Y Cisco fue uno de los primeros en pasar de los centros de llamadas de servicio al cliente basado en web. Ver el fu...Starting at €8.20
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Jerry Sanders (Spanish version)
Burton, M. Diane; Lawrence, KatherineCase HBS-410S20Leadership and People ManagementIn 1997, Jay Sanders sold his 10-month-old medical device start-up company for more than $33 million. Looking to the future, he wondered if this was a success he could transform into a medical device brokerage business. As he reviewed his career history and the development of his start-up, Sanders was betting that he could replicate his success.Starting at €8.20
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Firmwide 360-degree Performance Evaluation Process at Morgan Stanley (Spanish version)
Burton, M. DianeCase HBS-402S04Leadership and People ManagementDescribes Morgan Stanley's firmwide, 360-degree performance evaluation process. Evaluation forms are included as exhibits.Starting at €8.20
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Laboratorios Pilgrim Drug
Burton, M. Diane; Bradach, Jeffrey L.Case HBS-404S07Leadership and People ManagementDavid Thomas toma su primera asignación y gestión de ventas se enfrenta a una revuelta representante de ventas a causa de una posible reorganización territorio. Además, su división de ventas está funcionando muy por debajo de la media nacional. Reescrito versión de un caso anterior.Starting at €8.20
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Becoming a "One-Firm Firm" (Spanish version)
Burton, M. Diane; Lawrence, Katherine; DeLong, Thomas J.Case HBS-405S06Leadership and People ManagementJohn Mack, the newly appointed president of Morgan Stanley, feels strongly that the firm needs to change in order to compete in a changing investment banking environment. Mack and his senior team undertake initiatives in order to transform the culture and working style of the firm from individualistic to team-oriented. The case provides detailed information about Morgan Stanley's existing culture and systems as well as the kinds of changes that i...Starting at €8.20
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Rob Parson en Morgan Stanley (C) (Versión Abreviada)
Burton, M. DianeCase HBS-405S09Leadership and People ManagementUn año después de que el manager de Rob Parson decidió posponer la promoción de Parson, nuevo gerente de Parson Gary Stuart se enfrenta a la decisión de la promoción de nuevo. Stuart considera si los esfuerzos Parson había hecho eran suficientes.Starting at €5.74
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Lessons from Toyota's Long Drive: A Conversation with Katsuaki Watanabe
Watanabe, Katsuaki; Stewart, Thomas A.; Raman, Anand P.Article HBS-R0707E-ELeadership and People ManagementLast December the Toyota Motor Corporation officially forecast that it would sell 9.34 million cars in 2007--which could make it the world's largest automaker. However, rapid growth and globalization have created many pressures for the company, and the strain of success is already beginning to show. Two HBR editors interviewed Toyota's president, Katsuaki Watanabe, and several top executives to learn about the strategies they're developing to cop...Starting at €8.20
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Lecciones de largo recorrido de Toyota
Watanabe, Katsuaki; Stewart, Thomas A.; Raman, Anand P.Article HBS-R0707ELeadership and People ManagementEn diciembre pasado, el Toyota Motor Corporation pronostica oficialmente que venderá 9,34 millones de coches en 2007 - lo que podría hacer la mayor automotriz del mundo. Sin embargo, el rápido crecimiento y la globalización han creado muchas presiones para la empresa, y la cepa del éxito ya está empezando a mostrar. Dos editores de HBR entrevistaron presidente de Toyota, Katsuaki Watanabe, y varios ejecutivos de alto nivel para aprender acerca de...Starting at €8.20