IESE (España)
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Oakberry: The Gracia Store Decision
Soler, Edi; Eduardo Bork AlvoCase ASN-90-EDecision Analysis, Entrepreneurship, StrategyIn December 2019, just two days before his final MBA exams, Edison was contemplating if he should become a shareholder of an Oakberry franchise store in Barcelona. Oakberry was a one-product fast food chain specialized in healthy and natural drinks based on frozen açaí, a unique fruit from an Amazon palm tree. Three years after its launch in Brazil, the chain had more than 200 stores worldwide. He believed this entrepreneurial experience could be...Starting at €8.20
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Oakberry: The Gracia Store Decision (Portuguese Version, Brazil)
Soler, Edi; Eduardo Bork AlvoCase ASN-90-PBDecision Analysis, Entrepreneurship, StrategyIn December 2019, just two days before his final MBA exams, Edison was contemplating if he should become a shareholder of an Oakberry franchise store in Barcelona. Oakberry was a one-product fast food chain specialized in healthy and natural drinks based on frozen açaí, a unique fruit from an Amazon palm tree. Three years after its launch in Brazil, the chain had more than 200 stores worldwide. He believed this entrepreneurial experience could be...Starting at €8.20
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Pricing Used Cars
Jeux F. X.; Patau J.; Unceta L.; Baucells Alibés, ManelCase AD-280-EDecision Analysis, EconomicsA car dealer wants a reference price before negotiating the purchase of a used car. Using available data on posted prices and car characteristics (year of production, kilometers shown on the odometer, horsepower, etc...), the aim is to help this car dealer by means of a multiple regression model. Several reasonable models are possible, each providing insights into the relevance of the different factors. The price estimates for the different model...Starting at €8.20