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The Sales Trend at Guarini
Osuna, Ignacio; Alegre, Inés; Canela, Miguel ÁngelCase AD-370-EDecision AnalysisGuarini, a European supermarket brand, has about 150 stores in Spain. Being able to track about a 70% of the purchases through customer debit cards, Julia García, Guarini's marketing director for Spain, feels herself compelled to exploit Guarini's database, which still remains largely underused. She plans a pilot study using data from one of the stores located in Barcelona. She collects weekly sales data covering two years and tries to estimate f...Starting at €8.20
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Intertel: The Rate to Peru - Teaching Note
Atanasov, K.; Heukamp, Franz; Baucells Alibés, ManelTeaching Note ADT-20-EDecision Analysis, EconomicsNote prepared as an aid to instructors in the classroom use of case AD-292-E: Intertel: The Rate to Peru.Starting at €0.00
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Interlel: la tarifa para Perú
Heukamp, Franz; Baucells Alibés, Manel; Atanasov, K.Case AD-292Decision Analysis, EconomicsStarting at €8.20
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Intertel: The Rate to Peru
Heukamp, Franz; Baucells Alibés, Manel; Atanasov, K.Case AD-292-EDecision Analysis, EconomicsIntroductory case for Excel-based simulation. Optimization of rates for calling card company.Starting at €8.20