IESE (España)
-
Pentagram: el oficio del diseño
Mitchell, Jordan; Prats, Mª JuliaCase E-88Corporate Governance, Entrepreneurship, Leadership and People ManagementA finales de 2004, John McConnell, líder no oficial de Pentagram, preparaba ya su jubilación que tendría lugar en la primavera de 2005. Pentagram es una empresa de diseño multidisciplinar formada por 19 socios repartidos en cinco oficinas (Londres, Berlín, Nueva York, San Francisco y Austin), y es considerada como la "Rolls Royce del diseño" por el resto de las empresas del sector. El crecimiento de la compañía se basa en la incorporación de dise...Starting at €8.20
-
Infosys Technologies: Powered by Intellect, Driven by Values
Mitchell, Jordan; Velamuri, RamaCase E-81-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipThis case documents the evolution of Infosys Technologies from its humble beginnings in 1981 to its position in 2004 as one of the most admired companies in India, with revenues exceeding US$ 1 billion, profits of US$ 270 million (CAGR in revenues and profits of approximately 60% over the past 10 years), and a workforce of more than 25,000 employees. The case focuses on the values of the founders, and the extent to which these values have allowed...Starting at €8.20
-
Camper: la imaginación no es cara
Mitchell, Jordan; Velamuri, RamaCase E-105EntrepreneurshipCamper es una de las marcas más conocidas dentro y fuera del país. A lo largo de sus 30 años de historia, a Camper se le conoce por sus innovadores diseños, cercanía a la subcontratación de manufactura y por el diseño interior de sus tiendas. A partir de 2005 se enfrenta a una creciente competencia por parte de multinacionales como Nike. Los alumnos tendrán que entender cómo Camper ha incorporado la creatividad e imaginación a su negocio y qué es...Starting at €8.20
-
Genmedi: How to Value a New Company for an Upcoming Round of Financing - Teaching Note
Liechtenstein, Heinrich; Kolarova, LenkaTeaching Note ET-34-EEntrepreneurship, FinanceEvery venture capital and private equity deal involves determining the value of the company. This is one of the most important-and most difficult-tasks faced by an investor (and an entrepreneur), and skill is required when using the various methods for valuing a company. In March 2019, the investors in LifeCycle Ltd.-a technology company based in Shanghai, China-set up a new company, Genmed, to capitalize on an innovative technology for biologica...Starting at €0.00
-
Apple's iPhone: Calling Europe or Europe Calling - Teaching Note
Mitchell, Jordan; Sieber, Sandra; Valor Sabatier, JosepTeaching Note SIT-13-EKnowledge and CommunicationThis teaching note accompanies the case study: "Apple's iPhone: Calling Europe or Europe Calling?"Starting at €0.00
-
Ivor Spencer: Formación de mayordomos de talla mundial: La valoración de los intangibles
Mitchell, Jordan; Prats, Mª JuliaCase E-89Entrepreneurship, Service and Operations ManagementIvor Spencer, maestro de ceremonias de fama mundial y propietario de la escuela de mayordomos y secretarios personales Ivor Spencer, había oficiado más de 1.000 ceremonias de la familia real británica y había formado personalmente a más de 450 mayordomos. Desde 1981, Spencer venía gestionando la escuela, una sociedad limitada privada con un volumen de negocio de 152.266 libras esterlinas. Pero ahora, a sus 81 años, Spencer creía que era un moment...Starting at €8.20
-
Vueling: The New Generation Airline (A)
Mitchell, Jordan; Ferraro, FabrizioCase SM-1561-EEntrepreneurship, Innovation and Change, StrategyVueling (A) case follows start-up and growth of a Spanish low-cost carrier from 2004 until 2007. Barcelona-based Vueling set out to offer "high quality at low price" to travellers in South-Western Europe. The case describes the strategy and competitive situation, Vueling's business model, and the challenges the company faced in an increasingly competitive environment.Starting at €8.20
-
Soomaa Labs OU (A)
Johnson, Rob; Kolarova, LenkaCase E-218-EEntrepreneurship, FinanceThe fast-growing company in this case is considering pursuing an IPO on NASDAQ. The A case focuses on whether the company should do the IPO and, if so, what the process would involve and what the IPO valuation might be. The B case examines proposals from four investment banks to be the lead advisor on the IPO. The C case describes events leading up to the final stages just prior to the IPO.Starting at €8.20
-
Soomaa Labs OU (C)
Johnson, Rob; Kolarova, LenkaCase E-220-EEntrepreneurship, FinanceThe fast-growing company in this case is considering pursuing an IPO on NASDAQ. The A case focuses on whether the company should do the IPO and, if so, what the process would involve and what the IPO valuation might be. The B case examines proposals from four investment banks to be the lead advisor on the IPO. The C case describes events leading up to the final stages just prior to the IPO.Starting at €5.74
-
Pentagram: The Craft of Design - Teaching Note
Mitchell, Jordan; Prats, Mª JuliaTeaching Note ET-14-EEntrepreneurshipPentagram a multi-disciplinary design firm with 19 partners in five offices (London, Berlin, New York, San Francisco and Austin) is considered to be the "Rolls-Royce of Design" by its peers. The company¹s growth is based on adding well-known designers who in turn bring in business under the Pentagram name. The group is facing tremendous competitive pressure from integrated advertising conglomerates such as WPP, Omnicom and Interpublic. Twenty...Starting at €0.00