IESE (España)
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Grupo DKV: realmente interesados en tí
Oliver, Xavier; Sastre Boquet, IsaacCase M-1343Knowledge and Communication, Marketing, StrategyEl caso describe la estrategia de Dirección por Reputación que el Grupo DKV ha estado utilizando en el mercado español. Esta estrategia de dirección ha ayudado a la compañía a establecer un posicionamiento competitivo único dentro del copado mercado de seguros de salud, consiguiendo las mejores tasas de crecimiento de la industria en los últimos años. Con la ayuda de datos exhaustivos, el caso explica cómo se desarrolló e implementó este estilo d...Starting at €8.20
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BCN Brand: Selling Barcelona Around the World
Sicart, Sara; Oliver, XavierCase M-1340-EDecision Analysis, Entrepreneurship, MarketingIn just three years and with 13 employees, Pablo Caralps created BCN Brand, an up-and-coming company with a presence in eight countries and an interesting portfolio: colored sneakers, polo shirts, bathing suits, cell phone cases, sunglasses, motorcycle helmets, leather goods, bicycles and even fire extinguishers. Its goal? To convey the feeling of never-ending summer and to export the Barcelona lifestyle - a strategy that has been a resounding s...Starting at €8.20
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Privalia: From Private Club to Fashion Brand
Fernandez Garcia-Andrade, Pablo; Oliver, XavierCase M-1330-EEntrepreneurship, Finance, StrategyThe private club (a business model pioneered by the French company Vente-privee in 2001) was the main driver of fashion e-commerce. On the one hand, it helped get rid of brands' stocks discreetly and allowed shoppers to buy heavily discounted fashion products, which they could not find online anywhere else since many brands did not use e-commerce and, in some cases, did not even have websites. These circumstances helped this type of e-commerce co...Starting at €8.20
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Samia Mazari: Building a Personal Brand
Oliver, Xavier; Sastre Boquet, IsaacCase M-1388-EKnowledge and Communication, Leadership and People Management, MarketingSamia Mazari, CEO of automotive supplier Frings Auto Parts, is about to leave her post in order to join a larger automotive group. In her 6 years has head of Frings, she's managed to turn the company around while also developing - with the help of the company's corporate communications group - a personal branding and communications strategy. The case takes a look at Samia's career before joining Frings. An accomplished engineer that emigrated fr...Starting at €8.20
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BCN Brand: Selling Barcelona Around the World - Teaching Note
Oliver, XavierTeaching Note MT-42-EDecision Analysis, Entrepreneurship, MarketingIn just three years and with 13 employees, Pablo Caralps turned BCN Brand into an up-and-coming company with a presence in eight countries and an interesting portfolio: colored sneakers, polo shirts, bathing suits, cell phone cases, sunglasses, motorcycle helmets, leather goods, bicycles and even fire extinguishers. The goal? To convey the feeling of never-ending summer and to export the Barcelona lifestyle. The strategy had been a resounding suc...Starting at €0.00
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DKV Group: Truly Interested in You - Teaching Note
Oliver, Xavier; Sastre Boquet, IsaacTeaching Note MT-41-EKnowledge and Communication, Marketing, StrategyThe case describes the strategy of management through reputation that the DKV Group has been using in the Spanish market. This management strategy has helped the company establish a unique competitive positioning in the crowded health insurance industry and delivered some of the best growth rates in the market during the previous few years. With the help of exhaustive data, the case explains how this management style was developed and implemented...Starting at €0.00
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DKV Group: Truly Interested in You
Oliver, Xavier; Sastre Boquet, IsaacCase M-1343-EKnowledge and Communication, Marketing, StrategyThe case describes the strategy of management through reputation that the DKV Group has been using in the Spanish market. This management strategy has helped the company establish a unique competitive positioning in the crowded health insurance industry and delivered some of the best growth rates in the market during the previous few years. With the help of exhaustive data, the case explains how this management style was developed and implemented...Starting at €8.20
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Samia Mazari: Building a Personal Brand - Teaching Note
Oliver, Xavier; Sastre Boquet, IsaacTeaching Note MT-56-EKnowledge and Communication, Leadership and People Management, MarketingSamia Mazari, CEO of automotive supplier Frings Auto Parts, is about to leave her post in order to join a larger automotive group. In her 6 years has head of Frings, she's managed to turn the company around while also developing - with the help of the company's corporate communications group - a personal branding and communications strategy. The case takes a look at Samia's career before joining Frings. An accomplished engineer that emigrated fr...Starting at €0.00
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Samia Mazari: Building a Personal Brand (French Version)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1388-FRKnowledge and Communication, Leadership and People Management, MarketingSamia Mazari, CEO of automotive supplier Frings Auto Parts, is about to leave her post in order to join a larger automotive group. In her 6 years has head of Frings, she's managed to turn the company around while also developing - with the help of the company's corporate communications group - a personal branding and communications strategy. The case takes a look at Samia's career before joining Frings. An accomplished engineer that emigrated fr...Starting at €8.20
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BCN Brand: paseando Barcelona por el mundo
Sicart, Sara; Oliver, XavierCase M-1340Decision Analysis, Entrepreneurship, MarketingEn tan sólo tres años y con trece empleados, Pablo Caralps crea BCN Brand, una pujante empresa con presencia en ocho países y una interesante cartera: zapatillas de colores, polos, ropa de baño, carcasas de móvil, gafas de sol, cascos de moto, marroquinería, bicis e, incluso, extintores. ¿Su objetivo? Transmitir una sensación de verano eterno y exportar el Barcelona lifestyle, una estrategia que está resultando todo un éxito: facturaron 700.000 e...Starting at €8.20